Yesterday, Loyalty360 CEO Mark Johnson connected with Ya-Bing Chu, VP of Product for tech supplier Formation, in an engaging webinar on the topic of marketing challenges in the age of the customer. From recent qualitative research, Loyalty360 has discovered that marketers in the current environment believe they face four significant challenges. These are harnessing data, anticipating customer needs, differentiating themselves, and adapting to changing customers. Johnson and Chu discussed these challenges and came up with some interesting....