Loyalty360 Reads: July 13th, 2018

The latest news in the world of customer experience and customer loyalty.

Build-a-Bear ‘Pay Your Age’ Succeeds and Fails

Pay your age for your next teddy bear. In theory, the popular teddy bear brand had a wonderful idea, to “pay your age.” People were getting bears for as little as $1. Typically, bears are between $10-$25 so when the popular brand offered to give out bears based on people’s age, of course the mall had to be shut down. No, seriously, they had to shut it down. Some people drove up to 100 miles to wait in lines for up to six hours. The offer was so people that the company had to limit the amount of people in stores for “safety concerns.” Who would have thought teddy bears were still so popular in 2018. There’s hope for future generations after all.

Johnson & Johnson Pays Up

This morning, it was announced that Johnson & Johnson, the massive pharmaceutical company, has been ordered to pay $4.69 to 22 women in the aid of the development of ovarian cancer related to the company’s talc-products. The suit alleges J&J knew its talc was contaminated with asbestos since at least the 1970s but failed to warn consumers about the risks. The verdict contains $550 million in compensatory damages and $4.14 billion in punitive damages. The brand is in the middle of 9,000 cases involving its talc-related products. J&J believes there’s no risks in its talc product and the ruling was, “fundamentally unfair.” The ruling will be appealed in the coming months.
 

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