Loyalty360 Reads: January 4: Tim Horton’s Sustainability Efforts, David’s Bridal Launches Prom Loyalty, and More

Tim Horton’s to Eliminate Plastic Utensils

Tim Hortons restaurants are eliminating plastic utensils as a way to boost sustainability. The coffee chain is introducing compostable wooden and fiber cutlery in early 2023. The brand will also replace the plastic lids with fiber versions and plans to introduce an eco-friendly wrapper early next year.

The brand will also eliminate single-use bags in January. In addition, Tim Hortons will team up with Return-It, a reusable container company, on a reusable cup pilot program. The project gives customers the option of paying a deposit for a reusable, returnable cup. 

David’s Bridal Launches Prom Loyalty Program

David's Bridal is extending its loyalty program to prom dresses with five pop-up shops. The Diamond Prom program lets students earn points for purchases, get discounts and have a shot at scholarships and prom prizes. The program is free to join, and members are automatically entered for shot at a $1,000 scholarship.

Members earn one diamond prom point for every $1 spent on prom dresses, accessories, shoes, fragrances and alterations. Members can share their diamond number with friends and family to earn additional points. And if 100 students from a single school buy their dresses at David's, they qualify for a photo booth.

Under Armour Hires CEO

Under Armour has appointed a new CEO. Stephanie Linnartz will start work as CEO of Under Armour in late February. The sportswear brand has been without a chief exec since Partik Frisk resigned seven months ago. Ms. Linnartz comes from Marriott International where she held the president’s seat.

Commenting on the strategy of bringing in an outsider, founder and ongoing executive chair and brand chief Kevin Plank said, “We’ve got enough industry experts here at Under Armour. We’re fortunate to have a leader with the perspective that Stephanie is going to bring.”

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