The latest news in the world of customer experience and customer loyalty.   Netflix Raises the Roof on Marketing Spend to Showcase Content Some companies aren’t afraid to make substantial investments. Just ask Netflix. Last April, Netflix CEO Reed Hastings said the company planned to spend more than $1 billion in member acquisition. According to an article in The Wall Street Journal this week, Netflix CFO David Wells said that the company plans to increase its marketing spend by a whopping 54 percent, to $2 billion. During the....

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