All too often we stop our analysis of customer loyalty and customer experience with marketing principles. Sure, they play a vital role in the field. But there are other fields that can offer a different understand on why customers may or may not be loyal or have a good experience. Behavioral scientists are a good example. Their understanding of human behavior from a psychological standpoint can often shed light on customers that we often don’t see. To get a clearer understanding, we spoke with Mitch Prinstein, the John Van Seters....