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Loyalty / Rewards Programs
BP launches new US consumer loyalty program
BPme Rewards, a new consumer loyalty program, has been introduced at participating BP and Amoco retail stations across the United States. Customers now can complete fueling transactions through their mobile devices via the BPme app. All fuel rewards now are combined in the app, providing a more user-friendly experience. “We know consumers are busy, so we want to make fueling up as quick and easy as possible, while continuing to provide great....
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