Loyalty360 Reads: January 13 | Taco Bell’s Corporate Social Responsibility Efforts, McDonald’s Creates Digital Engagement Team, and More


Taco Bell to Make All its Packaging Recyclable, Compostable, or Reusable by 2025
As part of its 2020 commitments, Taco Bell says it will convert all consumer-facing packaging to be either reusable, recyclable, or compostable at all locations across the globe within the next five years. To support efforts, Taco Bell will install recycling and composting bins in restaurants where local infrastructure permits. Furthermore, the new packaging materials will also be free of PFAS, phthalates, and BPA—chemicals abundant in food packaging that have been associated with negative health effects.
McDonald's creates Digital Customer Engagement team, new executive role
McDonald's announced the creation of a new Digital Customer Engagement team which will be focused on bringing together customer, business and tech strategies. As part of the fast-food giant's "Experience of the Future" there have been investments in things like self-serve kiosks that engage with customers digitally. "We must accelerate our focus on the digital experience by taking a more holistic approach that drives value from our existing customer-facing digital investments to better engage customers and drive profitable growth," said Chris Kempczinski, McDonald's CEO.

Lyft and Chase to offer credit card ride-hailing rewards
Last week, Lyft announced it has teamed up with JPMorgan Chase & Co to offer extended rewards to Chase customers using their credit cards to pay for Lyft rides. The partnership is aimed at attracting and retaining high-value riders who travel often and use its services frequently. Under the new offer, members of Chase’s Sapphire Reserve credit card will earn 10 rewards point on every dollar they spend on Lyft rides. That’s up from the current three rewards point those card holders earn on travel expenses, which include trips with Lyft and Uber.
Business Travelers Redeem $1,000,000 of Rewards on Rocketrip in Single Month
Business travelers redeemed a record $1,000,000 in rewards in the month of November with Rocketrip, the software solution that incentivizes employees to save money and optimize behaviors such as online booking tool compliance. According to Rocketrip's CEO, Dan Ruch, "The business travel industry has increased insight into traveler choices, and this insight can help lower costs and drive policy compliance. Companies need to add programs that can drive the right behavior without sacrificing those choices. Gaining a 360-degree view of their travel program's health and where their travelers align with company objectives is key."

Scooter Startup Lime Exits a Dozen Markets, Cuts Jobs
Electric scooter-rental startup Lime is laying off 14 percent of its workforce as it pulls out of a dozen markets. Lime will stop operating in 12 markets across the globe, co-founder and Chief Executive Brad Bao announced in a blog post. In the U.S., it will exit from Atlanta, Phoenix, San Diego and San Antonio, Mr. Bao said. The decision will affect about 100 employees, the company said. Scooter companies quickly rose in popularity years ago but have been hurt by fierce competition and an unprofitable business model.

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