Branding / Product Positioning
TurboTax Takes First Place in Merkle’s Seventh Annual Digital Bowl Report
Merkle, a performance marketing agency, recently released its seventh annual Digital Bowl Report. The report evaluates digital marketing efforts of Super Bowl advertisers. TurboTax took first place in the analysis of how well Super Bowl advertisers supported their advertising campaigns across digital channels, including social media, paid search, SEO, and digital media. This was the second win for TurboTax, after taking the top....