Loyalty360 Reads: February 28th, 2019

FedEx Exploring Robo-Delivery for New Partners
Starting this summer, FedEx will be experimenting with robots, drones, and self-driving cars to deliver products from partners like Pizza Hut and Walmart. “The battery-powered robots look like coolers on wheels. Cameras and software help them detect and avoid obstacles as they roam sidewalks and roadways at a top speed of 10 miles per hour.” This service may be just the thing many retailers need to compete with the convenience of Amazon.
Hacks on the Rise in the U.K.
The UK Financial Conduct Authority reports a 480 percent increase in data breaches. “Hackers target industries that possess the most data. Financial services, along with sectors such as healthcare, are the obvious targets. Data breaches are on the rise. And, the financial services sector is an especially lucrative target; along with the personal data bulging healthcare sector.”
Innovation in Amazon Moments
Touting the new loyalty platform’s benefits, Bryan Pearson lists the “five ways Amazon Moments will change the way you shop.” The is a self-service platform that enables merchants who use Amazon to design their own loyalty programs. One highlight from Pearson’s list: “It’s simple. Amazon users don’t have to do anything but shop. The participating vendors individually determine the actions and rewards.”
DSW Adds Salons to Lure Millennial Women
The footwear retailer has added a new in-store customer experience, manicure and pedicure services, in the hopes of getting millennial women to come into its stores. “You’ve got to develop differentiated experiences to ultimately retain and attract customers,” says CEO Roger Rawlins. This move is simple but clever; the company is right to focus on experiences it can offer that digital competitors cannot.
WW Calls on Oprah to Rescue Brand Awareness
WW has nothing to do with world wrestling. Rather, Weight Watchers rebranded as WW, leading to significant loss of brand visibility and awareness in consumers. WW has called on Oprah Winfrey to use her celebrity status to regain that awareness. Says Oppenheimer analyst Brian Nagel, “I think they need to truly reintroduce what this is. I’m not a branding expert, so take it for what it’s worth, but they have to find a balance between not disenfranchising historical customers and appealing to new customers.”

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