Loyalty360 Reads: February 27th, 2019

Consumers   Report: Consumers Don’t See Most Brands as Meaningful Havas’ Meaningful Brands 2019 report shows that “77 percent of brands could disappear and no one would care.” That number is the highest since the research began in 2008.   Consumers, particularly younger consumers, are most likely to become loyal customers to brands that have meaning to them, whether it’s a local sort of connection or an appreciation for a business’s social advocacy or philanthropy. If this report’s....