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The latest news in the world of customer experience and customer loyalty.
Folgers Blends Iconic Name with New Brew to Target Younger Coffee Drinkers
The best part of waking up is…well, there isn’t a best part. Sleeping in is better. But Folgers, who has long insisted that “The best part of waking up is Folgers in your cup,” is taking aim at younger coffee drinkers with a new high-end brand it’s calling 1850—the year the brand was created. J.M. Smucker Co., which owns Folgers, did extensive....
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