Officials at Chico’s want more of their customers to experience their brand and share their feelings about why they are loyal and why they are devoted advocates.
This week Chico’s launched its #HowBoldAreYou campaign, which seeks to celebrate women, their unique life experiences, and the authenticity and joy that comes with age. The campaign launch coincides with Chico’s first full season of updated product styles and silhouettes under Chico’s brand president, Diane Ellis.
After two years of research....