Loyalty360 Reads: Delta Raises Funds for Breast Cancer Research

Fan Outfitters Targets Local Sports Fans with Rapid Expansion and Personalization
Fan Outfitters is swiftly expanding its presence across the U.S., aiming to cater specifically to local sports enthusiasts. With a unique hyperlocal merchandising model, the company has opened 12 stores in major cities like Phoenix, Oklahoma City, and Dallas. Fan Outfitters also opened its first store in North Tampa in January and in Ohio in February. Founded in 2009 by the Dawahare family and former University of Kentucky quarterback Tim Couch, Fan Outfitters was acquired by Lids Sports Group in 2013. The brand, relaunched six months ago as a separate business unit, aims to become a singular destination for sports fan merchandise consumers.
Each store is designed to reflect the local sports culture, offering an assortment of team jerseys, hats, trading cards, and replica helmets tailored to the preferences of local fans. Each store averages around 5,500 square feet, and the decor and merchandise are personalized to match local teams. The expansion plan includes opening multiple stores in each market they enter. 
“We have lofty goals. We think that there are hundreds of stores to open in a very short amount of time,” said Sean McCabe, VP of Corporate Strategy and Development at Lids. “I can very quickly see this concept growing into 200- or 300-plus stores.”
Take a look at this video of the Tampa store to get an idea of Fan Outfitters’ hyperlocal merchandise:
Delta Airlines to Kick Off Its BCRF Hot Pink Party As Part of Its Support For Breast Cancer Research
Delta Airlines will soon be kicking off its annual Breast Cancer Research Foundation (BCRF) Hot Pink Party and presenting the company’s annual donation to BCRF. Although Breast Cancer Month isn’t until October, the airline raises funds for the cause all year long. Delta organizes and plans a “Breast Cancer One” charter flight that honors people in the Delta community who have battled breast cancer or are currently battling the disease. The company also sells co-branded BCRF and Delta merchandise at the Pink Boutique and donates all proceeds to BCRF.
During May, Delta is fortifying its support by donating 25% of all onboard beverage and beverage sales to BCRF. On May 12, Mother’s Day, the airline will donate 100% of its onboard sales. Since 2005, Delta has contributed $24.75 million to BCRF, supporting over 495,000 hours of crucial research across 99 projects benefitting breast cancer causes.
Customers and employees interested in donating to BCRF during the year can do so through Delta’s SkyMiles charitable arm, Skywish, or through Delta’s website at delta.com/BCRF.
Kroger Receives 2024 Platinum Bell Seal for Mental Health Efforts
Just in time for Mental Health Month, Kroger Co. has been recognized with the 2024 Platinum Bell Seal for Workplace Mental Health, marking its third consecutive year and an upgrade from previous years for its dedication to creating a mentally healthy workplace for workers. The Bell Seal program, an initiative by Mental Health America (MHA), acknowledges employers committed to fostering mentally healthy work environments for their employees. MHA stands as the nation’s premier community-based nonprofit dedicated to enhancing overall mental health. With decades of research dedicated to mental health in the workplace, MHA introduced the Bell Seal for Workplace Mental Health in 2019 to acknowledge companies prioritizing mental health at work and implementing policies and practices that enhance employee well-being.
“The Bell Seal certification recognizes Kroger’s unwavering dedication to the well-being of our associates, and earning a Platinum distinction reflects our ongoing efforts to support associates holistically,” said Tim Massa, Senior Vice President and Chief People Officer. “For associates to truly thrive, they need to feel comfortable being their authentic selves every day. We want Kroger to be a place where our associates can be who they are, find purpose, and discover a career.”
MHA evaluated Kroger’s initiatives across four key areas: Workplace culture, compliance, benefits, and wellness programs. Scoring a perfect 100% in the wellness programs category, Kroger supports its associates by offering mental health programs and other perks and services designed to cultivate a positive workplace culture. These encompass mental health services as part of the retailer’s health benefits, paid time off, and wellness initiatives, as well as resources like the Well-Being Assistant by Magellan Health and free virtual counseling sessions through BetterHelp.
Learn more about the Bell Seal for Workplace Mental Health here:
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Original Article Links:
Fan Outfitters aims to win over local sports fans with new stores
Delta: Ways to support breast cancer research fundraising this month and beyond
Kroger Awarded 2024 Platinum Bell Seal for Workplace Mental Health

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