Loyalty360 Reads: eHealth’s New ePerks Rewards Program, Home Chef Launches Food Rescue Program, and Foot Locker To Enhance Customer Experience with New Program

eHealth Launches New ePerks Rewards Program 

Online independent insurance marketplace eHealth announced the launch of its new rewards program initiative, ePerks. The program, which offers free enrollment, provides a myriad of benefits for its members, including simplified enrollment, assistance with mail-order prescriptions and scheduling doctor visits, plan checkups to ensure an appropriate match for enrollees, access to dedicated advocates, and special offers from e-Health partners, including access to financial planning and holistic retirement services. More than 200,000 existing eHealth Medicare customers have already enrolled in ePerks, which aims to enhance the healthcare management experience for its members. 

Fran Soistman, CEO of eHealth, spoke about the new program, stating, “We’re always looking for new ways to do more for our customers; that’s why I’m so excited about our ePerks rewards program. This is just the beginning. We look forward to expanding the program in the months to come, enrolling new members, and adding special offers. It’s another way of making eHealth an indispensable partner in the health and well-being of our customers.” 

For those eligible for both Medicare and Medicaid, ePerks provides special access to a dedicated customer service department that can assist with billing questions, selecting medical care providers, and facilitating access to plan services, including transportation, meal delivery, and financial assistance. 

Learn more about the new eHealth ePerks program here:


Home Chef Unveils Food Rescue Program 

Home Chef, a Chicago, Illinois-based and Kroger-owned meal delivery company, announced it is launching a new sustainability-focused national food rescue program to help divert food away from landfills and redirect food surplus to nonprofit organizations working with underserved communities. Home Chef will partner with four U.S. facilities, including Baltimore’s 4MyCiTy®, Atlanta’s Reflections of Trinity, San Bernadino’s Community Action Partnership, and Chicago’s Rescuing Leftover Cuisine. The organizations work to create change in food systems by lessening organic waste, strengthening food security, and fostering healthier environments. 

“To maintain and build our sustainable business practices, working with local organizations is essential,” said Cody Ferrantino, Program Manager of Sustainability and Impact at Home Chef. “We’re excited to have the partnership of such impactful organizations that allow us to maximize our food donations.” 

According to an internal Home Chef study, 70% of its customers have lowered their household food waste since ordering Home Chef meals, which arrive with only the ingredients needed for each recipe. The meal solutions delivery company also recycles its organic waste with the help of its partners. Its retail products are recycled through Kroger’s Zero Hunger | Zero Waste Foundation

Learn more about Home Chef’s efforts to reduce food waste here:


Foot Locker Planning New Loyalty Program Rollout Following Successful Pilot 

The athletic shoe retailer Foot Locker intends to roll out a new loyalty program across North America later this year, with plans to expand the program globally in the future. The sneaker retailer piloted the program in Canada and found success. 

“What we saw in Canada was exactly what we hoped to see. Bigger baskets, increased frequency, and more engagement,” said Mary Dillon, Foot Locker’s CEO. Dillon made the comment while attending J.P. Morgan’s 10th Annual Retail Round-Up investor conference. 

Foot Locker executives boasted about the company’s loyalty program revamp, which focuses more on allowing Foot Locker customers to accrue points for purchases and use them as discounts for future purchases. The brand’s previous loyalty program, FLX, focused more on product launches. 

“If I learned one thing about studying multiple loyalty programs, whether it’s restaurants or retail, you don’t want it to be too complicated. You want it to be something that encourages more share of wallet to you,” Dillon added. 

Foot Locker plans to launch a new app in conjunction with the loyalty program, with a goal of 25% digital penetration by 2026. By growing the program, the company hopes to access more consumer data, which will facilitate better planning for demand creation and brand partnerships.  

Learn more about Foot Locker’s current loyalty program here: https://www.footlocker.com/flx.html 


Read More on Trends, Updates, and Industry Leaders   


Original Article Links:  

eHealth Announces Launch of ePerks Rewards Program 

Home Chef Launches New National Food Rescue Program 

Foot Locker is taking a page out of Adidas’ playbook 

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