Loyalty360 Reads: e.l.f. and Liquid Death Partner To Create Corpse Paint Vault, Club Wyndham Offers Mom Chef Experience, and Albertson’s Customer Experience Enhanced

e.l.f. Collabs with Liquid Death for Heavy Metal Makeup Collection 

e.l.f. Cosmetics partnered with canned water company Liquid Death for its latest creation, the e.l.f. x Liquid Death Corpse Paint Vault makeup collection, a five-piece set that includes everything a heavy metal fan needs to look hardcore.  

e.l.f. isn’t known for shying away from unusual and innovative beauty collaborations. Food-inspired makeup collections were released during collaborations with Chipotle and Dunkin’ Donuts. This latest venture is sure to captivate makeup enthusiasts, featuring a vault crammed with metalhead must-haves, including: 

  • Dead Set – Matte Magic Mist & Set 

  • Kiss of Death – O FACE Satin Lipstick in All Night 

  • Eye Die – No Budge Cream Eyeshadow in Wispy Cloud 

  • Dead Line – H2O Proof Eyeliner Pen 

  • Brush with Death – Putty Applicator 

  • Closed Casket – Reusable Coffin Keepsake Box 

The limited-edition beauty kit, priced at $34, is now listed as out-of-stock on the brand’s website.  

Check out the Corpse Paint by Liquid Death x e.l.f. Cosmetics video here:


Club Wyndham Partners with Take a Chef for Mother’s Day Breakfast-in-Bed Experience 

Nine of Club Wyndham’s vacation resorts across the country will celebrate Mother’s Day with an exclusive experience to make moms feel special. The vacation club plans to offer a special Mother’s Day promotion that provides a complimentary breakfast in bed prepared by a private chef, ensuring an unforgettable experience. Guests must book a stay that includes the night of May 12, 2024, Mother’s Day, through the Extra Holidays rental website by May 5, 2024. Upon booking, guests will receive a meal code for a complimentary in-suite farm-to-table breakfast, courtesy of the Take a Chef network.  

“Having access to a full-sized kitchen in most suites is one of the many perks of staying with Club Wyndham, but this Mother’s Day, we don’t want mom in it,” said Annie Roberts, Senior Vice President of Club & Owner Services, Club Wyndham. “What better way to honor the woman who cares for everyone else than by indulging her in a private culinary experience on vacation — without having to change out of her pajamas? With travelers increasingly seeking unique vacation experiences, including authentic meals made with locally sourced ingredients, this is sure to be the most memorable Mother’s Day yet.” 

The nine Wyndham properties offering the Mother’s Day private chef promotion include: 

  • Club Wyndham Atlanta in Georgia 

  • Club Wyndham Oceanside Pier Resort in California 

  • Club Wyndham Cypress Palms in Kissimmee, Florida 

  • Club Wyndham Palm-Aire in Pompano Beach, Florida 

  • Club Wyndham Smoky Mountains in Sevierville, Tennessee 

  • Club Wyndham Pagosa in Pagosa Springs, Colorado 

  • Club Wyndham Branson at the Meadows in Branson, Missouri 

  • Club Wyndham Park City in Utah 

  • Club Wyndham Patriots’ Place in Williamsburg, Virginia 

Guests who book a stay can expect home-like amenities, including full-sized kitchens. Some locations will host chefs like Desiree Magwood and Andres Martello and enjoy locally sourced culinary offerings such as French toast and yellow corn empanadas. 

Anyone interested in booking a stay for Mother’s Day at one of the nine participating Club Wyndham properties can do so here: https://www.extraholidays.com/promotion/WeLoveMom 


Albertsons Simplifies Loyalty Program To Enhance Customer Experience 

Albertson’s announced it has updated its Albertsons for U loyalty program to a points-based system, allowing shoppers to have twice the amount of time (two calendar months) to earn points instead of one. Rather than automatically converting any points accumulated to grocery or gas rewards, customers can accrue points with the option of redeeming their points for cash through a process Albertson’s calls “automatic cash off” when checking out their purchases.  

Shoppers who have rewards already loaded on their accounts can expect to see them converted into points, with one reward equal to 100 points. Loyalty members earn one point for each dollar they spend at Albertsons, which debuted the revamped loyalty system in April. As of January, the grocery chain retailer had more than 38M loyalty members, and the program was first introduced in 2021.  

Learn more about the Albertson’s for U loyalty program here: https://www.albertsons.com/foru-guest.html  


Read More on Trends, Updates, and Industry Leaders   


Original Article Links:  

e.l.f. Cosmetics Partners With Liquid Death for Heavy Metal-inspired Makeup Collection 

Club Wyndham Gifts Moms the Ultimate Breakfast-In-Bed Experience This Mother’s Day 

Albertsons streamlines loyalty program 

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