Dutch Bros Bets on Breakfast to Fuel Its Next Phase of Growth
Dutch Bros is pressing ahead with an aggressive expansion strategy, hoping to reach 2,000 locations by 2029, with 2025 marked as a key year for new store growth. However, recent analysis from Placer.ai suggests the brand is entering a period of market maturity, as same-store visit growth has been relatively modest. To sustain momentum, the report notes that Dutch Bros will need to unlock new ways to drive traffic at existing locations rather than relying solely on unit expansion.
Placier.ai said, “...to maintain its growth momentum, Dutch Bros will likely need to look beyond its beverage-first identity. By strategically expanding its breakfast offerings, the brand can attract a new segment of morning diners while driving incremental spend from its existing loyal customer base.” The research firm added, “To sustain growth, the brand is targeting the morning daypart by introducing breakfast offerings, reaching approximately 160 stores by the end of September 2025, and plans to deploy the menu across its store fleet in 2026. This strategy appears to be paying off: November saw same-store visits surge to their highest levels of the year. While this spike was likely supported by holiday menu launches and Black Friday, it also suggests the breakfast initiative is gaining traction and successfully revitalizing performance at established locations.”
One major opportunity lies in meeting customer needs in the mornings. Placer.ai data shows that just 32.6% of Dutch Bros visits occur before 11 a.m., well below the coffee category average of 43.1%. With food contributing only about 2% of total sales, the brand sees significant upside in expanding its breakfast offerings. By adding hot breakfast items, Dutch Bros hopes to attract new morning customers while increasing spend among its loyal base. The company plans to roll out breakfast to roughly 160 stores by the end of September 2025, with a broader systemwide launch targeted for 2026. Placer.ai data shows that only 32.6% of visits to the drive-thru coffee chain occur before 11:00 a.m., compared to 43.1% for the coffee category as a whole, meaning Dutch Bros has an opportunity to capture market share by pivoting toward a stronger breakfast strategy. Food currently accounts for only about 2% of Dutch Bros’ total sales, a figure it hopes to increase significantly with the help of hot breakfast items.
Learn more about Placier.ai here.
Bybit Launches Six-Week New Year Treasure Hunt to Kickstart 2026
Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has introduced a New Year Edition of its Daily Treasure Hunt, a six-week rewards program designed to give users ample opportunity to participate and earn rewards as the new year unfolds. The promotion began on December 30, 2025, and runs through February 9, 2026, and features early registration and an extended timeline.
Participants can choose from multiple reward paths tailored to different trading styles. Users earn points by completing daily trading tasks starting with trades as low as 10 USDT, with bonus incentives for maintaining consecutive trading days. Additional points can be earned by exploring Bybit’s broader product ecosystem or taking part in limited-time Alpha Quests tied to new platform features and products, allowing for accelerated point accumulation.
Points collected throughout the event can be redeemed for tangible rewards through several mechanisms, including unlimited daily scratch card draws, access to a curated pool of trending token prizes, and high-value rewards such as BTC, VIP Trial Passes, and token airdrops. With a mix of daily engagement and premium incentives, the New Year Edition Daily Treasure Hunt is designed to make the start of 2026 both rewarding and engaging for Bybit users as they continue to develop their trading skills on the platform.
Learn more here.
American Express Canada Sweeps Top Honors in 2026 Rewards Canada Rankings
American Express Canada has emerged as a standout once again in the 2026 rankings from Rewards Canada, earning first place in six out of eleven categories across travel and cash back credit cards. The recognition highlights the ongoing strength of Amex Membership and its ability to deliver flexibility, value, and premium experiences to Canadian Card Members. Among the top honors were repeated wins for the American Express Cobalt Card as the Top Overall Travel Rewards Credit Card for the ninth consecutive year, along with leading placements for the Platinum Card, Business Platinum Card, SimplyCash Preferred Card, and Green Card.
American Express Canada VP of Products, Benefits, Partnerships & Brand, Lili Ibarra, said, “This recognition speaks to the power of Amex Membership. We’re committed to delivering exceptional value to our Card Members, whether they’re earning rewards on daily purchases, unlocking memorable travel experiences, or enjoying the unique offers and benefits that enhance their everyday spending. We are honoured to see our products recognized across so many categories and remain focused on delivering innovation to our Card Members.”
American Express Canada attributes the success to a portfolio designed to meet a wide range of lifestyles and spending habits. From premium travel and dining to everyday essentials and straightforward cash back, the company offers cards tailored to different needs while maintaining strong earning potential and redemption flexibility. The Cobalt Card, in particular, continues to set the benchmark with its high earn rates of up to 5x the points across common spending categories such as food and drinks, reinforcing its reputation as one of the most compelling rewards propositions available to Canadians. Amex Canada also continues to differentiate its offerings through access and partnerships that elevate everyday value. Recent enhancements include the opening of the Aspire Amex Lounge at Montréal–Trudeau International Airport, expanded Platinum Dining Experiences in major cities, and exclusive Card Member benefits at Toronto’s Rogers Stadium.
Learn more about American Express Canada’s rewards program here.
Original Article Links:
Dutch Bros to Target Stronger Breakfast Strategy
New Year Special: Bybit Daily Treasure Hunt Kicks Off 2026 with Six Weeks of Rewards
American Express Canada Celebrates Excellence in Rewards Canada’s Rankings