Valuedynamx has announced a strategic partnership with Radisson Hotel Group to exhance the earning power of the Radisson Rewards loyalty program.
Through the launch of the new Radisson Rewards Shop, more than 25 million members across seven markets in the U.S., UK, France, India, Italy, Spain, and Germany can now earn points on everyday online purchases, while accumulating rewards faster and moving more quickly toward hotel stays and lifestyle benefits.
Powered by Valuedynamx, the Radisson Rewards Shop is available in five languages and features more than 4,500 global and local retailers tailored to each country. The platform spans categories such as fashion, electronics, groceries, and home goods, giving members greater flexibility and control over how they earn points.
Valuedynamx Managing Director James Berry said, “Our partnership with Radisson Hotel Group demonstrates how the right technology and retail partnerships can transform a loyalty program’s value proposition. Our extensive network of retail relationships across multiple countries and our proven technology platform enabled Radisson Hotel Group to quickly reach their target markets and scale rewards opportunities globally. This is exactly the kind of partnership where everybody wins - members earn more, retailers gain loyal customers, and Radisson Hotel Group deepens engagement with their community.”
Radisson Hotel Group Director of Loyalty and Partnerships, Ana Martinez de Velasco, said, “We’re delighted to partner with Valuedynamx to expand earning opportunities for our members in a way that truly reflects how they live, shop, and travel today. By extending Radisson Rewards beyond travel into experiences and everyday retail, we’re able to keep members more engaged while offering the flexibility and choice they increasingly expect. Ultimately, our goal is to create a loyalty ecosystem that feels rewarding across multiple touchpoints, and Valuedynamx’s seamless, multi-market launch helps bring that vision to life.”
The expanded earning opportunities also enhance redemption options, allowing members to use points for hotel stays, flights with partners like Air France KLM and SAS, airport lounge access, and charitable donations.
To mark the launch, Radisson Rewards is offering tiered bonus incentives on members’ first three purchases through the new shop. For their first purchase, members will receive 10% bonus points, 20% in bonus points for their second purchase, and 30% bonus points on their third purchase through the Radisson Rewards Shop.
Visit the Radisson Rewards Shop here.