Domino’s Pledges $300M to St. Jude Children’s Research Hospital
Domino’s announced a historic fundraising goal: to raise $300 million by 2034 for St. Jude Children’s Research Hospital. CEO Russell Weiner made the announcement during the 2024 Domino’s Worldwide Rally in Las Vegas, attended by more than 9,000 franchisees and their teams. St. Jude treats children with cancer and life-threatening diseases, and donations like those from Domino’s ensure that families of sick children don’t receive bills for treatment, housing, travel, or food.
“Our new Hungry for More growth strategy means more stores and more sales, providing even more opportunities for customers to donate to St. Jude,” said Russell Weiner, Chief Executive Officer of Domino’s. “Since 2004, we’ve made it possible for millions of customers to simply donate a dollar or two, or round up their change, to help the children of St. Jude and their families, for which I am so grateful. Over the past twenty years, those dollars and pennies have totaled over $126 million, and by 2034 we believe we can get to $300 million raised by our customers for St. Jude.”
Domino’s encourages customers to participate in the pizza chain’s efforts to advance research and treatment for sick children. Customers can add a small donation during the annual St. Jude Thanks and Giving® campaign or round up to the next dollar anytime they place an order with Domino’s. The renewed commitment to St. Jude comes after the opening of The Domino’s Village last September. The facility is a 307,000-square-foot, six-story housing venue for patients and families that provides furnished apartments and community recreation. Domino’s funded the facility as part of its $100 million St. Jude pledge made in 2020.
View Domino’s Instagram announcement about the new St. Jude initiative here:
https://www.instagram.com/dominos/reel/C6wAfXGrRZ8/
1-800-FLOWERS.COM Partners with USAA Perks and Offers Exclusive Savings for Military Families
To honor military members and their families, 1-800-FLOWERS.COM, Inc. has partnered with USAA Perks® to provide exclusive discounts across its family of brands to USAA’s 13.5 million members. USAA members can access special savings on a wide variety of products from the 1-800-FLOWERS.COM, Inc. portfolio, including floral designs from 1-800-FLOWERS.COM®, keepsakes from PersonalizationMall.com®, and delicious treats and gifts from Harry & David®, Cheryl’s Cookies®, Shari’s Berries®, and Wolferman’s Bakery®, among others.
“Our collaboration with USAA embodies our commitment to supporting initiatives that benefit those who serve our country. We aim to stand alongside USAA in expressing gratitude for the unwavering dedication of our military members and their families,” said Eric Gehnrich, SVP of Business Gift Services and Partnerships at 1-800-FLOWERS.COM, Inc. “Our offerings through USAA Perks provide our military members with more ways to connect and build better and more meaningful relationships.”
The partnership reflects both companies’ efforts to innovate and cater to the unique needs of consumers, especially those connected to the military. By joining forces, 1-800-FLOWERS.COM, Inc. and USAA are strengthening their commitment to support the lives of military members and their families.
Learn more about how 1-800-FLOWERS.COM builds customer loyalty in this Loyalty360 interview with Jason John, CMO at 1-800-FLOWERS.COM, Inc.
Disney Advertising and Walmart Connect Partnership Transforms How Brand Campaigns Are Targeted
Disney Advertising is collaborating with Walmart Connect to integrate Walmart’s advanced audience solutions and measurement capabilities into Disney’s Addressable streaming inventory. The partnership aims to transform how brand campaigns are targeted and measured on streaming platforms such as Hulu and Disney+. By leveraging Disney’s Audience Graph with Walmart’s customer insights, advertisers can engage with their target audiences and measure their campaigns’ impacts through what is known as closed-loop attribution, which will give advertisers a clear picture of how ad exposures lead to purchases.
“Disney is committed to bringing innovative solutions to advertisers that tap into unique and actionable first-party data to drive insights, and prove effectiveness through the most transformative technology,” said Jamie Power, SVP, Addressable Sales, Disney. “Simply put, we are enabling advertisers to plan, buy, and measure in an automated way while bringing marketers closer to understanding purchase intent and true outcomes. Walmart has incredible data insights for planning and measuring, that when combined with the most impactful streaming environments—is a winning combination for advertisers.”
The partnership will utilize clean-room technology to sync Walmart’s omnichannel purchase data with Disney’s Audience Graph, enabling a private marketplace that supports programmatically activated campaigns. This approach offers advertisers increased buying flexibility, a comprehensive view of ad reach and frequency, and the ability to effectively measure and activate key performance indicators. The initiative will launch during the second quarter of 2024 with select advertisers in various sectors, such as CPG, Telco, Consumer Electronics, Auto, Beauty, and OTC Pharmaceuticals, and will expand in the coming months.
Learn more about Disney Advertising’s innovative data and attribution solutions here:
https://www.disneyadvertising.com/technology-innovation/
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Original Article Links:
Domino’s® Announces Historic Goal to Raise $300 Million to Benefit the Lifesaving Mission of St. Jude Children’s Research Hospital®
1-800-FLOWERS.COM, Inc. Teams Up with USAA Perks to Honor Military Families
Disney Advertising and Walmart Connect to Bring Closed-Loop Attribution To Streaming Advertisers