Hi Auto’s Voice AI Marketer Toolkit Enhances Drive-Thru at QSRs
A “Voice AI Marketer Toolkit,” released by Hi Auto, will enable quick service restaurants (QSRs) to leverage the diaglogue between customers and the brand at the drive-thru. The toolkit allows marketers to engage in A/B testing and provides tailored voices to help brands connect more fully with customers. Menu optimization is also included in the offering.
“While the operational benefits of voice AI justify the system’s adoption, there is so much more value to unlock for sales and marketing teams,” said Roy Baharav, CEO of Hi Auto. “That’s why we are investing in the ‘Voice AI Marketer Toolkit’ to provide organizations with the tools they need to realize the full potential of their drive-thru sales channel.”
Employee turnover in QSRs is common, and the toolkit promises to keep the drive-thru experience consistent for customers. Key features of Hi Auto’s toolkit include:
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Tailored product suggestions based on the customer’s individual experience
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A/B testing abilities that can be applied to control groups (stores) to determine successful scripts
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Voice AI enhanced by natural and “cloned” voice options.
Learn more about Hi Auto:
https://hi.auto/about/
“Laugh, Cry, Share, Buy: How TV & Streaming Influences Gen Z More Than Leading Social Platforms” Report Released
The Video Advertising Bureau (VAB) released its “Laugh, Cry, Share, Buy: How TV & Streaming Influences Gen Z More Than Leading Social Platforms” report, which reveals that Gen Z is more influenced by TV and streaming content than social media. Hub Entertainment Research worked alongside VAB to produce the report.
“Often headlines would have you believe social media is the-end-all-be-all for reaching Gen Z. But here’s what we found: TV and streaming content excels in engaging Gen Z audiences, often surpassing social channels in both impact and influence,” said Danielle DeLauro, Executive Vice President, VAB. “While, at the end of day, streaming and social media ultimately complement each other, the emotional connection that streaming evokes is undeniable. The platforms and brands that make the conscious decision to continue leaning into that connection will be the ones primed to drive the most engagement, sales, and, importantly, brand loyalty among these young customers.”
Revelations in the report include:
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42% of Gen Z audiences are more apt to cry when viewing streaming content/TV than when watching videos on TikTok
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Gen Z will make time to watch TV and stream content
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Gen Z’s clothing choices are impacted by what actors and celebrities are wearing on TV and in shows accessed by streaming over what was worn in a YouTube video
Access VAB’s report here:
https://thevab.com/insight/laugh-cry-share-buy
Walgreens Offers Discount to Vets and Families for Memorial Day
During the weekend of May 24-27, 2024, those with a military ID or proof of service will benefit from 20% off products purchased at Walgreens and Duane Reade stores as long as they use their myWalgreens® membership.
Veterans and individuals on active duty and their families, as well as the families of service members who gave their lives while in service to their country, can take advantage of the retailer’s Memorial Day discount. Limitations do apply, and the discount is only good on regularly-priced items. Walgreens’ customer loyalty program, myWalgreens®, is free to join, and customers can sign up online or in-store at the checkout.
Learn about myWalgreens® here:
https://www.walgreens.com/topic/promotion/mywalgreens.jsp
Read More on Trends, Updates, and Industry Leaders
Original Article Links:
Hi Auto Launches “Voice AI Marketer Toolkit,” Unlocking a New Channel to Optimize Drive-Thru Customer Experiences
Research: Gen Z More Impacted and Influenced by TV and Streaming Than by Social Media
Walgreens Honors Veterans, Active Duty Military and Their Families with Weekend Discount for Memorial Day Friday, May 24 through Monday, May 27