Loyalty360 Reads: Disney Drives Customer Engagement, Princess Cruises Enhances Loyalty Program, and The Home Depot Foundation Pledges $9M for Veterans

Disney’s New Collab Will Produce Enhanced Data-Driven Solutions 

Disney is set to expand its data-driven commerce capabilities in a partnership with Affinity Solutions. The partnership will introduce a cutting-edge commerce media solution that leverages attribution measurement and consumer purchase insights for brands and advertisers across various sectors, including Retail and Quick-Service Restaurants (QSRs). It’s a pivotal move for the advertising industry, with Disney and Affinity combining forces to analyze U.S. consumers’ buying behavior. Disney will have unprecedented access to 140 million debit and credit card transactions. 

“Taking this next step with Affinity Solutions will allow Disney to not only deliver unique insights from our proprietary Audience Graph but also leverage granular, historic consumer purchase data to better serve advertisers,” said Dana McGraw, SVP of Data and Measurement Science, Disney. “This extension of our data capabilities will open new doors for brands, allowing them better planning, targeting, outcomes measurement, and optimization across our platforms.” 

Disney will oversee data activation and distribution for advertising campaigns using Affinity data across all Disney properties. Brands will also benefit from Disney’s award-winning Clean Room technology, gaining access to queries and reports. Meanwhile, the initiative builds on a collaboration between Affinity Solutions and the National Retail Federation (NRF), offering retailers enhanced marketing abilities through Disney. 

Read more about Disney on the Loyalty360 website here


Princess Cruises Launches Double Cruise Credits Loyalty Program for Captain’s Circle Guests 

Princess Cruises unveiled a new Captain’s Circle Loyalty Accelerator program that offers double cruise credits for guests who purchase the inclusive Princess Plus and Premier Packages. This promotion runs from August 1 to December 1, 2024, for guests sailing on a cruise at that time. The program is designed to help guests fast-track their advancement within the loyalty program toward higher-tiered rewards.  

“Princess Premier and Princess Plus are the best way to experience Princess and offer the best value in the vacation business,” said John Padgett, Princess Cruises President. “The Loyalty Accelerator Program gives our most valued guests even more reasons to sail with our industry-leading bundles.”  

The tiered Captain’s Circle program, featuring Gold, Ruby, Platinum, and Elite levels, rewards members who sail frequently with more perks for higher tiers. With the new Loyalty Accelerator, guests can move up these tiers more quickly by earning double credits on eligible sailings. 

Learn more about “doubling cruise credits” here:  



The Home Depot Foundation Combats Veteran Homelessness with $9M Commitment 

The Home Depot Foundation announced that it plans to invest $9M to get more than 3,400 homeless veterans into secure homes. The funding will help repair almost 200 housing units and provide capital for the construction of more than 300 new housing facilities. The initiative also includes efforts to secure existing housing for another 3,000 homeless veterans through partnerships with organizations like Community Solutions. The funding will support landlord incentive programs to help veterans overcome barriers like poor credit and past evictions. In April, the Foundation launched the LOVE (Landlord, Organizations, and Veterans Engagement) Fund in Atlanta to further support these needs. 

“We are deeply committed to ensuring that our nation’s heroes have a safe and comfortable place to call home,” said Erin Izen, Executive Director of The Home Depot Foundation. “Our investment is not just about building structures; it’s about building hope and providing the security that every veteran deserves.” 

While veteran homelessness has declined by 55% over the past 10 years, recent figures show an increase, with around 35,000 veterans experiencing homelessness each night. The Foundation hopes to reverse this trend through partnerships with national nonprofits such as Volunteers of America, Tunnel to Towers, Housing Assistance Council, and local organizations in Georgia, Massachusetts, and Ohio. Additionally, the funding will facilitate research through the Housing Assistance Council for issues affecting older, underserved, rural, and disabled veterans. To date, The Home Depot Foundation has provided more than $500M to veteran causes since 2011, with a pledge to invest $750M by 2030. 

Watch how the Foundation helped a double-amputee Army veteran get into a home:  



Read More on Trends, Updates, and Industry Leaders   


Original Article Links:  

Disney to Expand Data-Driven Commerce Capabilities with Affinity Solutions 

Double Cruise Credits for Captain’s Circle Guests with Princess Cruises’ New Loyalty Accelerator Program 

The Home Depot Foundation invests $9 million to provide housing for more than 3,400 veterans battling homelessness 

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