Loyalty360 Reads: December 7 | Chups Unveils First Online Marketplace Connecting Culinary Creators With Restaurants to Launch Menus in New Markets; Best Buy launches its own in-house media network; an

Chups Unveils First Online Marketplace Connecting Culinary Creators With Restaurants to Launch Menus in New Markets
Making the restaurant industry more accessible, affordable, and fair, Chups has launched the first online marketplace connecting kitchens who can handle more demand with virtual brands looking to test new markets. Empowering innovative concepts, food bloggers, cooking influencers, and recipe developers to feed their audiences while solving an issue of underutilized restaurant resources, Chups is poised to democratize the world of to-go food. With Chups, virtual brands directly support restaurant revenue while accessing new markets with minimal risk, cost, and effort.
 
“Chups is the real solution to existing problems. Helping brick-and-mortar kitchens reach their full potential, our community-forward approach lets small brands, not behemoth corporations, share resources and profits,” said Irfan Mohammed, Co-founder of Chups. “We’re shifting the focus to the people behind the counter and in the kitchen, in order to address their needs, as opposed to creating a business that is only focused on its own profits.”
 
Best Buy launches its own in-house media network 
Believing its combination of deep relationships with its customer base and a massive appetite for technology and electronics will set it apart from the competition, tech retail chain Best Buy is just the latest retailer to start its own in-house media ad-sales operation.
 
Best Buy also announced it is creating what it’s calling a “Career Pathways program” focusing on potential careers in advertising, through its Teen Tech centers, which offer teens a chance to dabble in tech and electronics across the country. Crowson said the program’s goal is to start filling a pipeline of diverse candidates “that address the breadth” of the American population for future advertising careers. Teens in the program will have access to internships, mentorships with professionals, and paid work-based experiences.

Dunkin’® Brews a Bold Start to the New Year With Winter Menu, Introduces $2 Winter Blend, Omelet Bites, and More
Running into the new year after a busy holiday season isn’t always easy, but Dunkin’® is ready to help guests recharge with bold new offerings that help them reclaim their day. Today, the brand introduced an all-new seasonal menu with flavors to invigorate guests in the new year, featuring Winter Blend Coffee, Brown Sugar Oat Iced Latte, Omelet Bites, Chive & Onion Stuffed Bagel Minis and a Stroopwafel Donut.
 
"Heading into the coldest winter months, we wanted to bring new flavor and excitement to one of America’s favorite daily rituals – breakfast at Dunkin’,” said Jill Nelson, Vice President, Marketing & Culinary at Dunkin’. “With our new winter menu, guests can kickstart their new year and discover a new way to breakfast at Dunkin’ with our new Winter Blend Coffee and protein-packed Omelet Bites.”

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