Social Media Instagram Recruits Sports World to Sell Merchandise It is not uncommon for sports stars, teams and leagues to use Instagram as an outlet to build relationships with fans. However, that relationship is starting to change as now teams and athletes are using the platform to sell products, too. Last month, tennis star Serena Williams and her S by Serena fashion brand released a new sequin jacket that could only be purchased through Instagram’s “Checkout” feature. Instagram drove more than 50 percent of sales for....

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