Loyalty360 Reads: December 29 | Sephora Reveals New Beauty Insider Birthday Gifts for 2022; Church and Dwight Completes Purchase of TheraBreath; and More

Sephora Reveals New Beauty Insider Birthday Gifts for 2022, Including Laura Mercier, Tatcha, amika – and More!
Sephora announced its 2022 birthday gift offerings in the makeup, skincare and haircare categories from Laura Mercier, Tatcha, and amika. The highly-anticipated birthday gifts are available to all three tiers of Beauty Insider members: Insider, VIB, and Rouge, during their birthday month, in store and online. Throughout the year, Sephora will also offer to clients more product choices through four rotating gift selections exclusively available online.
“At Sephora, we always strive to provide special moments for our clients, and our Beauty Insider birthday gifts have become one of the most coveted offerings of our program, as our clients look to celebrate their birthday month,” said Emmy Berlind, Vice President, General Manager of Loyalty at Sephora. “This year’s assortment is especially exciting, as we have some sought-after, exclusive-to-Sephora products, and even more surprises with the choice of four rotating gifts coming throughout the year, and we can’t wait for our clients to enjoy.”
Church and Dwight Completes Purchase of TheraBreath®
Church & Dwight Co., Inc. (NYSE:CHD) has completed its previously announced acquisition of TheraBreath®, the #2 brand in the alcohol-free mouthwash category in the United States.
“Oral care is important to us strategically,” said Matthew T. Farrell, Church & Dwight Chief Executive Officer. “TheraBreath® will be the Company’s 14thpower brand and represents a powerful addition to our existing oral care portfolio which includes ARM & HAMMER® toothpaste, SPINBRUSH® battery-operated toothbrushes, ORAJEL® oral analgesics and WATERPIK® water flossers. The TheraBreath® brand is a problem/solution product and one of the fastest growing brands in the mouthwash category. This acquisition gives Church and Dwight a strong position in a growing category with tailwinds as the brand skews towards younger consumers and consistently has a high level of brand loyalty and repeat purchase.”
A Classic Returns! SONIC Brings the Patty Melt Back to Menus Nationwide
SONIC® Drive-In is bringing back its cheesy, classic Patty Melt to drive-ins across the nation. Starting at just $3.99*, guests can experience this savory delight beginning Dec. 27, while supplies last.
Satisfying that melty cheese craving, the SONIC® Patty Melt features a quarter pound 100% pure seasoned beef patty, grilled onions, two slices of American cheese, mayo, and mustard – all packed between two thick, delectable slices of Texas Toast. For double the goodness, guests can try the Double Patty Melt—featuring two, quarter pound 100% pure seasoned beef patties.
Beyond2020 Improves Healthcare Access Services for 20,000 Rural Rwandans
Continuing to extend its support to rural communities in Africa, Beyond2020, the UAE-driven humanitarian initiative, has recently reached Rwanda offering critical access to healthcare services to a rural population of 20,000 people. The deployment aims to bring sustainable and affordable primary care to Rwanda's Nyaruguru and Rubavu districts, which lag behind the rest of the country in terms of health access and outcomes.

H.E Emmanuel Hategeka, Rwanda's Ambassador to the UAE said, "Universal access to health care is one of Rwanda's top priorities. We value the intervention by Beyond2020 and its partners which aligns directly with the Rwanda Government's ongoing efforts to increase access to a more modern and world-class health apparatus for its people."

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