Loyalty360 Reads: December 16: Athleta Expands Partnership with Allyson Felix, Paris Hilton Fashions in the Metaverse, and More
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Athleta Expands Partnership with Allyson Felix Athleta and Olympic runner Allyson Felix are introducing a new 10-piece collection of jackets, tops, and tights designed to help athletes train in cold weather. The collection builds on the retailer's existing partnership with Felix that dates back to 2019 and includes multiple apparel collections as well as the Saysh brand of running shoe. Felix’s newest collection marks the latest in an ongoing partnership between the Olympian and Athleta. Felix signed on as the brand’s....

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