Loyalty360 Reads: December 1 | Many Consumers Fail To Protect Privacy; Applebee’s Recognizes Restaurant; and More

Many Consumers Fail To Protect Privacy After Receiving Data Breach Notice
Technewsworld.com reports that few consumers take strong action to protect their privacy and identities after receiving a data breach notice, according to a report by the Identity Theft Resource Center and research firm DIG.Works.

The report, based on a survey of 1,050 U.S. adult consumers, found that 16 percent of the participants in the research took no action after receiving notice of a data breach affecting their accounts. Information from breached accounts can be used for identity fraud or to make employers vulnerable to cyberattacks, including ransomware and business email compromise (BEC) scams.
 
Applebee’s Recognizes Restaurant Performance at Annual Franchise Conference
Applebee's Neighborhood Grill + Bar held their annual franchise conference in Scottsdale, Ariz. to celebrate triumphs, recognize excellent restaurant performance and community involvement, and outline plans for future growth and performance.

During the conference, Applebee’s President, John Cywinski announced the launch of the Bill Palmer Legacy Scholarship in honor of Applebee’s late founder, Bill Palmer. This new scholarship program aims to award 100 scholarships annually to current Applebee’s restaurant team members and their children. The program was established by Neighborhood Restaurant Partners, Palmer’s former franchise group, in his honor.
 
MOD Pizza Introduces the “MODness Meal”
MOD Pizza kicked off its annual Spreading MODness campaign with its new “MODness Meal” – a limited-time meal bundle to help fight hunger. 

With an estimated 38 million Americans struggling with food insecurity – including nearly 12 million children and 5.2 million seniors – the MODness Meal supports Feeding America and MOD’s ongoing commitment to make a positive impact in the communities they serve. The MODness Meal is available now through December 31, 2021, in-store, online and via the MOD Rewards app at all 500+ MOD locations system-wide.
 
Bark Releases Rudolph-Themed Subscription Boxes for Dogs
Bark announced a new collaboration with the beloved holiday icon Rudolph the Red-Nosed Reindeer for the holiday season. New and current subscribers of BarkBox, a monthly themed surprise of dog toys, treats and chews, and Bark Super Chewer, a monthly subscription box for dogs who play tough and love a challenge, can join in the Reindeer Games with limited-edition Rudolph-themed subscription boxes. The boxes are available through the month of December, while supplies last.

The in-house design team at Bark reimagined the characters from the timeless holiday special as dog toys. The Rudolph-themed BarkBox, starting at $23/month, features a plush Rudolph the Red-Nosed Reindeer and Bumble Bounce, with the option to add additional toys, including Ol’ Kris Kringle and Spotted Elephant. 
 
Wisely Reveals New Ways for Restaurants to Leverage Data
Wisely, a leading customer intelligence and engagement platform for restaurants, announced several new features that will be showcased during its Customer Intelligence Summit, powered by Olo, on Wednesday, December 1, 2021 at 1 p.m. Eastern Time.

On the heels of the recently announced acquisition of Wisely by Olo, Noah Glass, Founder and CEO of Olo, and Mike Vichich, VP and GM of Customer Engagement products at Olo, together will reveal the latest Wisely product features, built to enable restaurants to leverage data to grow their business and deepen relationships with guests.

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