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Dave & Buster’s Boosts Midweek Sales with New Menu
 
Dave & Buster’s Entertainment Inc. executives announced that the company will launch an updated menu in August to attract more customers during off-peak times. The Coppell, Texas-based family food and arcade chain also revealed its first-quarter earnings for the period ending May 5, 2024, which showed sluggish earnings. Dave & Buster’s hopes to entice more customers from Monday to Thursday by promoting half-off food deals, along with all-you-can-eat wings on Mondays and Thursdays. The company will continue its successful half-off games promotion on Wednesdays.
 
“We are launching the next evolution of our new menu in August, which is primarily focusing on beverage innovation and our special-event menu,” said Chris Morris, Dave & Buster’s CEO. “We will continue to refine and improve the operating model to drive attachment and guest satisfaction scores, which continue to be at historical highs.”
 
CFO Michael Quartieri, set to retire at the end of 2024, reported a slow start to the year. However, he said customer traffic improved from April to May, partly due to half-off food promotions. For the quarter, Dave & Buster’s reported a net income of $41.4M, which was considerably lower than the $70.1M for the same quarter last year. Meanwhile, revenue was $588.1M, which marked a 1.5% decrease from $597.3M last year. Same-store sales also fell by 5.6%.
 
View the entire first quarter financials report here:
https://ir.daveandbusters.com/news-releases/news-release-details/dave-busters-reports-first-quarter-2024-financial-results
 
 
Albertsons Companies Foundation Combats Summer Hunger with Nonprofit Partnerships
 
The Albertsons Companies Foundation unveiled a collaboration with several nonprofit organizations to increase awareness of childhood hunger and enhance participation in the USDA’s new children’s summer Electronic Benefits Transfer (EBT) program, SUN Bucks. The USDA’s Summer EBT program is available in 37 states, five U.S. territories, and two Tribes. It will provide vital benefits for school-age children in lower-income families. Eligible families can receive $120 per eligible child to buy essential groceries. Considering that millions of these children rely on lower-priced meals or even free lunches when in school, many lack access to quality, nutritious meals during the summer.
 
“Childhood hunger is a complex problem that requires partners from across the food system to come together and collaborate,” said Christy Duncan Anderson, President and Executive Director of Albertsons Companies Foundation. “Through the collective knowledge, expertise, and extensive network of prominent nonprofits and the Albertsons Companies Foundation, we aim to connect with a greater number of families than we could individually.”
 
The Albertsons Companies Foundation’s Nourishing Neighbors program brings together an Advisory Group of key food system players, including Feeding America®, Partnership for a Healthier America, Gift Card Bank, Food Research & Action Center, Hunger Free America, No Kid Hungry, mRelief, and WhyHunger. The goal is to maximize the group’s reach through its extensive network, impacting more than 500 school districts, 200 food banks, and more than 1,500 partner organizations nationwide. To facilitate simplified access for families to determine eligibility and sign up with their state, the coalition of nonprofits launched a website called Summer EBT. For those in non-participating states, the site provides information on other food resources and advocacy tools to encourage state participation in the future.
 
Learn more about the Nourishing Neighbors program here:
https://www.albertsonscompanies.com/our-impact/community/nourishing-neighbors/default.aspx
 
 
Uber Partners with Google for Journey Ads Expansion on Rides App
 
Uber’s advertising division announced an expansion that enables programmatic buyers to access its Journey Ads on the Uber Rides app. The expansion includes partnerships with Google Ad Manager to leverage major demand-side platforms, including Google’s Display & Video 360, Yahoo DSP, and The Trade Desk facilitated by Google Ad Manager.
 
Launched in 2022, Journey Ads will use the three key phases of a buyer’s journey—awareness, consideration, and decision—to allow programmatic buyers to purchase display and video ads and target Uber’s young and affluent user base. Uber’s Journey Ads have demonstrated impressive performance metrics, including a click-through rate exceeding 3% and an average global view time of over 100 seconds. Additionally, 80% of users reported that the ads captured their attention. Early Journey Ad campaigns showed increased brand favorability, message recall, and purchase intent.
 
Uber Advertising’s General Manager of Rider Ads, Jullian Kranz, stated in a press release, “We’ve seen the majority of campaigns exceed expectations compared to other types of media, including social, TV, mobile, and web display.”
 
Programmatic customers will have access to Uber’s extensive inventory and high-interest first-party data. Uber’s user targeting capabilities are extensive, with profiles based on historical behavior across Uber and Uber Eats. Meanwhile, advertisers can leverage these profiles to interact with consumers in real-time. 
 
Here is how some brands are using Uber Advertising: 
https://www.uber.com/us/en/advertising/success-stories/ 
 
 
Read More on Trends, Updates, and Industry Leaders  
 
 
Original Article Links:
 
 
Dave & Buster’s uses menu to stimulate off-peak demand
 
Leading Nonprofits Join Albertsons Companies Foundation in a First-of-Its-Kind Initiative to Tackle Summer Hunger Among Children in the U.S.
 
Uber expands Journey Ads to programmatic buyers across Rides app

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