Etsy’s New “Gift Mode” Blends Human Curation and Machine Learning (ML)
To raise interest in shopping at Etsy, the online marketplace known for hosting creator and maker wares, has revealed a new feature called “Gift Mode.” Touted as a service to curate gift ideas for Esty shoppers, “Gift Mode” leverages AI when making recommendations. Shoppers must first provide information about the intended gift recipient’s interests, as well as other details, such as the specific gifting occasion....