Yum! Brands Advances Ongoing Data Strategy to Enhance Customers’ Digital Experiences
Yum! Brands has announced the brand’s selection of Treasure Data as its Customer Data Platform (CDP) provider to help drive customer acquisition, growth and retention. Many Quick Service Restaurants (QSRs) have unknown diners in their customer base, and being able to personalize marketing to them is important in order to increase brand loyalty and frequency. Powered by its global scale, Yum! Brands is investing in technologies that enable easy experiences for customers, easy operations for restaurant teams and easy insights to drive outsized growth.
“This is the latest advancement in our strategy to drive toward enhanced digital experiences and deliver exceptional value to our customers, as the Company remains focused on our vision to have 100% of sales powered by digital,” said Cameron Davies, Chief Data Officer, Yum! Brands
Coca-Cola and U.S. Soccer Announce Brand Partnership
Coca-Cola and U.S. Soccer have reached a long-term partnership agreement with the aim of promoting soccer and fostering a global community of fans.
Throughout the partnership, Coca-Cola and U.S. Soccer will increase opportunities for all U.S. Youth National Teams and Extended National Teams to grow the sport and increase participation in soccer. Additionally, Coca-Cola will help raise visibility to global moments involving the U.S. Women’s and Men’s National Teams through unique and innovative digital content activations, helping to bring fans of soccer together while enabling them to express their love for the game.
COBS Bread Celebrates 20 Years, Doubles Down on End of Day Giving Program
COBS Bread in Canada is celebrating its 20th anniversary, and in honor of this significant milestone, all 160 bakeries are reinforcing their dedication to COBS Bread's End of Day Giving program. The primary objective of this program is to prevent any surplus bakery products from being wasted. Since the inaugural COBS Bread bakery launched in Vancouver in 2003, and with the unwavering support of every franchisee, over 500 local charities have received an estimated $560 million worth of products. This generous contribution has greatly assisted Canadians facing food insecurity.
"Our End of Day Giving program has been part of COBS Bread's DNA since the very beginning," says Aaron Gillespie, COBS Bread President. "It's the fabric of who we are as a brand. We hope this guide inspires others to get started."
Read More on Trends, Updates, and Industry Leaders.