Loyalty360 Reads: Brand Keys Identifies New Model for Brand Loyalty, McDonald’s Launches Exclusive Clothing, and More

Brand Keys Identifies a New Model for Brand Loyalty
Brand Keys determined a new type of normal for brand loyalty, according to the 2023 Customer Loyalty Engagement Index. The study found that the marketplace is normalizing, but what normal looks like changed in wake of the Covid-19 pandemic.

This new normal relies on personalization to address the gap between consumer desire and brand delivery. As brands consider how to develop customer loyalty, they must tailor offerings to their customers, whose expectations are more often emotional over rational.
McDonald’s Launches Exclusive Clothing
McDonald’s UAE releases the Not For Sale Collection, a limited-time, reward member exclusive merch line. The collection features McDonald’s fries, ice cream, and sesame seeds on shirts, socks, and more.

As the name suggests, the Not For Sale Collection cannot be purchased and is exclusive to customers using the MyMcDonald’s Rewards loyalty program through the McDonald’s app. Rewards can be collected at participating stores in the UAE once the points requirements are met.
Marriott Bonvoy Offers 2X Rewards
Marriott Bonvoy’s Homes & Villas offers members 2X rewards points for booking whole home rentals. The promotion runs January 9-25, 2023, and includes popular destinations like Orlando, London, Hawaii, or Cancun.

Current Marriott Bonvoy Members earn the double points for any stay of two nights or more at a qualifying property. Members must book their rental through the Homes & Villas by Marriott Bonvoy website and rewards will appear on the member account after three to six weeks.

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