Loyalty360 Reads: August 7th, 2018

The latest news in the world of customer experience and customer loyalty.

LEGO Goes Green
Last week, LEGO released its first sustainable bricks in the brand’s history. The move marks a major step towards the majority of its production being sustainable by 2030. The new bricks are made of sugarcane plastic and will be shaped like plants. The “Plants from Plants,” concept is available for free with a $40 purchase of LEGO products until August 14th. The new blocks are in accordance with the World Wildlife Fund (WWF), yet LEGO is still not at a point where the blocks are biodegradable. The brand will continue to tweak its products towards a more sustainable brand. They are hoping to have near completely sustainability by 2030.

It’s a Bad Day for…
The people who lost their homes because of a Wells Fargo computer glitch. For the brand, it is a costly mistake, roughly around $8 billion in fact. According to the CNN story, “About 625 customers were incorrectly denied a loan modification or were not offered one even though they were qualified, according to the filing. In about 400 cases, the customers were ultimately foreclosed upon.” The errors occurred between 2010 and 2015. In total 625 were either offered loans when not qualified or they were denied loans when clearly were qualified. It’s been a tough week for Wells Fargo, as earlier last week the Justice Department announced a $2.1 billion fine for the bank issuing mortgage loans which contained incorrect income information.

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