Loyalty360 Reads: August 5: Casey’s Kicks Off Giving Campaign, Taco Bell Increases Loyalty Membership, and More

Casey’s Kicks Off Cash for Classrooms Giving Campaign
Casey’s kicks off a giving campaign to help fund grants for local schools. Casey’s is asking guests to round up their purchases at the register to help fund its annual Cash for Classrooms Grant Program, which provides funds for projects and initiatives that will benefit K-12 public and nonprofit, private schools in the communities Casey’s serves.

Every dollar raised from guests and the roundup campaign will go toward the Cash for Classrooms Grant Program.

Taco Bell Increases Sales, Loyalty Membership with Mexican Pizza Relaunch
Taco Bell is reporting increased sales and loyalty membership thanks to its Mexican Pizza. The chain brought back Mexican Pizza in May as an LTO. Loyalty members were given access two days before full release, and in that two-day window, loyalty registrations grew 15x.

For the quarter, the number of rewards members increased 10 percent. Taco Bell sold more than 20 million pizzas nationwide—7x previous levels. Some stores sold out within a week. Because of the overwhelming response, Mexican Pizza is returning as a permanent menu item. Taco Bell’s app was downloaded 1.4 million times in May.

Taco Bell to Raise $100 Million for Young Leaders
The Taco Bell Foundation is committing to raise $100 million by 2026 to continue supporting its nonprofit partners, scholars, and changemakers. For 30 years, the foundation has been championing young people, scholars, team members, and entrepreneurs who positively impact their surrounding communities.

The Taco Bell Foundation raises money through its work with franchisees and its popular Round Up program. The success is possible thanks to the Taco Bell Foundation's partners, the Live Más Scholars, Taco Bell team members and fans.

7-Eleven Releases Limited-Edition Apparel Collection
7-Eleven dropped a limited-time apparel collection through a partnership with Overtime and designer Easy Otabor. The collection, Overtime x 7-Eleven curated by Easy Otabor, is inspired by "Game to Eleven," the phrase popularized by pick-up basketball. The streetwear-meets-sportswear designs feature fan-favorite products like Slurpee and Big Gulp.

The basketball-themed collection includes hoodies, t-shirts, hats, and basketball-style shorts, and can be purchased through the 7Rewards and Speedy Rewards loyalty programs, or 7NOW delivery. Customers earn a chance to win the entire collection with select purchases through the loyalty app.

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