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Restaurant Brands International Now Fully Loyalty-Enabled
Pymnts.com reports that following the June announcement of the launch of Popeyes Rewards, Restaurant Brands International (RBI), the parent company of major quick-service restaurant (QSR) chains Burger King, Tim Hortons, and Popeyes, now has loyalty programs for all of its brands in their home markets. The company rolled out its Royal Perks Burger King program nationwide during the quarter, while Tim Hortons’ Tims Rewards has been live for years.
“We’re in the....
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