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Disney Rebrands Rewards Program
Disney Movie Rewards will become Disney Movie Insiders, which “is touted as a place where new fans and super fans unite. Members will be able to watch trailers and special content about upcoming movies, buy movie tickets directly, have more ways to earn and redeem points for rewards, get Insiders access to special perks and sweepstakes, and play various interactive experiences on a new mobile app.”
NFL Helmet Visors with New Oakley Partnership
The NFL has partnered with Oakley eyewear for new helmet visors. “The four-year partnership makes Oakley the first official on-field partner and licensee of the league’s eyewear and will kick off with the 2019 season, when all 32 NFL teams will be outfitted with Oakley’s Prizm Lens helmet shields. As part of the agreement, all players will have the option to wear Oakley’s Prizm Lens Clear shields, which have a slight color tint.”
How Fast Is Fast Enough? Mobile Load Times Drive Customer Experience and Impact Sales
At Forbes, Peggy Anne Salz explores how consumers are expecting speedy digital experiences more than ever, but websites are the most bloated and slowest they’ve ever been. She says, “A slow loading page on a mobile device doesn’t just try consumers’ patience. It can be the customer experience ‘fail’ that costs you a sale. This is the key takeaway of the 2019 Page Speed Report from Unbounce, a company specialized in building high-converting landing pages and popups for marketing campaigns.”
Fitbit Will Supply ‘Free’ Trackers to Singapore’s Public Health Program
The company behind the health tracking device is working with Singapore’s government to supply residents with its product. “This is the first major integration of Fitbit wearables into a national public health program anywhere in the world, the company says. Users will be asked whether they consent to sharing their data with Singapore’s Health Promotion Board (HPB), according to Reuters.”
Facebook Rolls Out Privacy Tool for Browsing History
The social platform is releasing a delete history feature with limited functionality. “The company said Tuesday that it’s finally introducing a tool to help users see and manage the data that apps and websites collect on them and share with Facebook. But users won’t be able to delete this data entirely. Instead, the user will simply have the option to disassociate the information from his or her account. As a result, Facebook won’t know which websites the user visited or what the user did there, but the data will still exist on Facebook’s servers without identifying information.”
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