Travel is often fraught with a lot of friction. Right from the beginning of the experience, customers are faced with stressful choices. They have to determine which air carrier to fly with, which hotel to book with, and which transportation services to buy once they’ve arrived at their destinations. Considering delays, cancellations, and other contingencies, travel becomes quite a daunting thing for most customers.
However, one global loyalty and benefits provider, Collinson, is focusing on creating....