Loyalty360 Reads: August 27 | Coca-Cola Offers Free Rides through Lime; Sephora Announces Black-Owned Brands Campaign; and More
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Coca-Cola Encourages Recycling by Offering Free Rides through Lime Partnership Coca-Cola announced a partnership with Lime, the world’s leading provider of shared electric vehicles, to reward people who are committed to recycling. To celebrate the nationwide availability of Coca-Cola Sip Sized bottles made from 100% recycled plastic material (rPET), not including the bottles’ cap and label, the companies are offering more than 40,000 free bike or e-scooter rides to people who purchase and pledge to recycle their 13.2oz, 100....

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