Loyalty360 Reads: August 27 | Coca-Cola Offers Free Rides through Lime; Sephora Announces Black-Owned Brands Campaign; and More

Coca-Cola Encourages Recycling by Offering Free Rides through Lime Partnership
Coca-Cola announced a partnership with Lime, the world’s leading provider of shared electric vehicles, to reward people who are committed to recycling. To celebrate the nationwide availability of Coca-Cola Sip Sized bottles made from 100% recycled plastic material (rPET), not including the bottles’ cap and label, the companies are offering more than 40,000 free bike or e-scooter rides to people who purchase and pledge to recycle their 13.2oz, 100% rPET* Coca-Cola bottles.

The Lime partnership comes as consumer demand for micromobility has skyrocketed, specifically among Gen Z, who expect their use of alternative modes of transit to increase in the future, compared to pre-pandemic transportation. That’s why Coca-Cola is partnering with Lime to make zero-emission modes of transportation more accessible to those hoping to reduce their impact on the environment.
Sephora Announces First-Ever Black-Owned Brands Campaign
Sephora unveiled its first-ever Black-owned brands campaign to further recognize and celebrate the contributions that Black culture and Black innovators have made to the beauty industry, including the excellent array of products, available for all beauty consumers.

The campaign follows the launch earlier this month of a short statement film called “Black Beauty is Beauty” and highlights Black-owned brands and founders, including PATTERN by Tracee Ellis Ross, Briogeo, adwoa beauty, BREAD BEAUTY SUPPLY, Fenty Beauty, Forvr Mood, PAT McGRATH LABS, LYS Beauty, Danessa Myricks Beauty and Fashion Fair.

“Many of the tools, techniques, iconic looks and trends in beauty exist because of the Black community, driven by Black beauty needs and innovation,” said Priya Venkatesh, Senior Vice President of Merchandising, at Sephora.
Signature Bank Releases 2020 Social Impact Report
Signature Bank, a New York-based full-service commercial bank, announced the release of its 2020 Social Impact Report.

The “A Year Like No Other” report reflects the Bank’s initiatives relating to its overarching Social Impact Purpose Statement by highlighting its social impact efforts and explaining their importance, especially during a global pandemic. The report features a broad range of Bank programs and best practices, providing readers transparency and insight into the Bank’s social impact commitment, operational activities and organizational structure.
Krispy Kreme Sweetens Vaccination Campaign
Following the U.S. Food and Drug Administration granting full approval for a COVID-19 vaccine, Krispy Kreme is sweetening its campaign to support those who get vaccinated, announcing the brand will offer every American who has received at least one vaccination shot TWO free doughnuts any time every day Aug. 30 through Sept. 5.
The weeklong “Show Your Heart” offer includes one iconic Original Glazed® Doughnut plus an innovation rarity: an Original Glazed Heart Doughnut, both for free. Krispy Kreme will also continue its campaign to give one Original Glazed doughnut each day through the rest of 2021 to anyone who has received at least one vaccination shot.
U.S. LPGA Championship Golfer Lexi Thompson Endorses Aetrex Orthot
Aetrex Worldwide announced its first athletic partnership with Lexi Thompson, an LPGA Championship and Tokyo 2020 Olympic athlete, one of the most-credentialed players at a young age. As a longtime customer, Thompson has been leveraging Aetrex Orthotics to enhance her performance during training and tournaments.

Thompson became the youngest golfer to ever qualify to play in the U.S. Women’s Open at the age of 12, turned professional at age 15 and won her first major championship at the age of 19. In the summer of 2018, Thompson made the decision to seek out orthotics that could help alleviate frequent foot pain she had been experiencing due to low arches.

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