Loyalty360 Reads: August 19 | Old Navy Offers Shopping Experience for Women of All Sizes; Dining Services Welcomes Students Back; and More

Old Navy Democratizes the Shopping Experience for Women of All Sizes with BODEQUALITY
Old Navy is revolutionizing the shopping experience with the launch of BODEQUALITY. Beginning on August 20, Old Navy will redefine size inclusion, offering every one of its women’s styles, in every size, with no price difference.1 As a brand committed to the democracy of style, Old Navy will be the first value retailer to offer sizes 0-30 and XS-4X for all women’s styles at price parity.2 With this launch, the brand is reimagining the shopping environment in all stores and online to be more size inclusive, giving women everywhere the fashion and experience that they deserve.

Old Navy is transforming its fleet of over 1,200 stores and online shops into fully size-integrated shopping experiences. Every store will offer all women’s styles in sizes 0-28 merchandised together - no special sections. Stores will also offer new inclusive visual cues for shoppers, including mannequins in sizes four, 12 and 18, alongside new BODEQUALITY marketing imagery. Old Navy associates will play an important role in the revamped store model, participating in extensive customer-focused training to create an environment where every shopper feels they belong.
 
Dining Services Welcomes Students Back to Campus with Healthy, Nourishing Choices
As many college campuses look to reopen in full this fall for the first time since the pandemic began, Aramark joins in the celebration of our students’ resiliency. Upon campus return, students will find that campus dining has evolved over the past two years, offering healthier choices, continued commitment to sustainability, transparency in food sourcing, and an increased presence of local foods.

“The excitement of back-to-school is a little more intense this year,” said Jack Donovan, CEO and President of Aramark Higher Education. “Our goal is to exceed the expectations of our community by offering a robust hospitality ecosystem. It’s not just about serving fresh food; it’s about the adventure of dining, the satisfaction of healthy global cuisine, the confidence in cleaning and safety protocols, and the culture of local partnerships and commitment to sustainability.”
 
Hagerty and Aldel Financial Announce Merger Agreement
Hagerty, an automotive enthusiast brand offering a specialty automotive insurance platform built upon a membership organization for car lovers, and Aldel Financial Inc., a special purpose acquisition company, announced that they have entered into a definitive business combination agreement. Upon the closing of the transaction, Aldel will be renamed Hagerty, Inc., and become publicly traded, with its common stock expected to be listed on the New York Stock Exchange under the ticker HGTY. 
 
Hagerty is a leading specialty insurance provider for classic and enthusiast vehicles – with more than 2 million vehicles insured globally, an industry-leading 84 Net Promoter Score (NPS) and partnerships with nine of the top 10 U.S. automotive insurers.
 
Just 14% of Global Consumers Expect to Be Wowed by a Company
Freshworks unveiled survey findings that reveal the complexity and contradiction of consumer expectations. With just 14% of customers expecting to be wowed by brands today, the survey findings  underscore a major opportunity for companies to exceed expectations in delighting  their customers. A majority (77%) of consumers are willing to exchange information for a more personalized, faster and values-driven experience.

"Customers rule the world, and many of them have shown empathy by adjusting expectations for companies over the trials and tribulations of the pandemic," said Stacey Epstein, Chief Marketing Officer at Freshworks.
"We are seeing now that many will exchange information about everything from personal values to salary information for personalized service that improves their experience. The takeaway for companies is that they can no longer separate their product from the customer experience; instead, it is a business imperative for companies to make it easy to delight their customers through thoughtful, easy and speedy interactions that reflect customer values."
 

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