ASOS Launches Loyalty Program to Boost Customer Engagement and Personalization
ASOS has officially rolled out ASOS.WORLD, a tiered loyalty program for customers in the UK. The program, tested earlier this year, offers four levels of membership, beginning with a free entry tier that provides perks such as early access to product drops, a 20% birthday discount, and use of an AI-powered digital stylist. As customers increase their annual spending, they gain access to higher tiers with additional benefits like exclusive sales, restock alerts....