PetSmart is elevating its premium pet food lineup through an exclusive partnership with General Mills to introduce Edgard & Cooper, a leading premium pet nutrition brand in Europe, to U.S. stores and online shoppers nationwide.
Already trusted by over one million pet owners across Europe, Edgard & Cooper offers a full range of dog food products crafted with fresh meat, whole fruits and vegetables, and absolutely no meat meal. Now available in the United States, General Mills hopes to meet the increasing demand among pet parents for high-quality, ethical, and nutritious food options for their furry companions.
PetSmart VP of Consumables Merchandising Erika Tervelt said, “People have become more mindful about what they eat, and as a result, we are seeing pet parents become more conscious of what goes into their pets’ bowls too. We are committed to meeting these needs with more innovative and quality pet food options. Partnering with General Mills to bring Edgard & Cooper into PetSmart stores expands our selection of premium natural food and makes it easier for pet parents to find pet-nutritious options that meet the highest standards.”
General Mills North America Pet Business Unit Director for Growth Accelerators, Nicole Ayers, added, “Launching Edgard & Cooper in the U.S. through our exclusive PetSmart retail partnership is a pivotal moment for the brand. We’re excited to introduce American pet parents to Edgard & Cooper’s nutritious recipes made with real, recognizable ingredients — the same approach that has resonated so strongly across Europe. Together with General Mills’ scale and PetSmart’s reach — plus our digital-first, social-led marketing approach — we’re excited to bring a new standard of premium pet nutrition to households nationwide.”
The collaboration strengthens PetSmart’s position as a leader in functional, real-ingredient pet nutrition, particularly at a time when consumer awareness around pet health is surging. According to the American Pet Products Association, 54% of dog owners and 47% of cat owners are actively seeking out premium pet food options that go beyond basic nutrition.
Edgard & Cooper offers both dry and wet food, as well as treats, made with fresh protein sources such as chicken, venison, and duck, paired with healthful produce. Their recipes are designed to support digestion and promote a shiny, healthy coat for dogs of all breeds and life stages.
Browse the Edgard & Cooper selection of pet food here: https://www.petsmart.com/featured-brands/edgard-and-cooper