The latest news in the world of customer experience and customer loyalty.
Nike Targets Loyalty Customers in Effort to Boost Direct-to-Customer Sales
With tonight’s NCAA Men’s Basketball Championship game pitting Villanova against Michigan, there will certainly be one big winner: Nike. Both schools wear the shoe brand, and according to an article in Quartz Media, the hope is the exposure brings additional sales for the company—with a twist. Nike is shifting its sales focus a little and looking to become the next....