Loyalty360 Reads: April 12: Southern Glazer’s Vendor Inclusion Program, Caesars and New York Mets Announce Partnership, and More

Southern Glazer’s Launches Vendor Inclusion Program

Southern Glazer’s Wine & Spirits announced the launch of its Vendor Inclusion Program (VIP), designed to develop, facilitate, and manage non-trade vendor diversity initiatives. The program’s mission is to create an inclusive and sustainable vendor base that reflects the diversity of Southern Glazer’s employees, suppliers, customers, and consumers

Mark Calimlim, Vice President, Corporate Procurement, Southern Glazer’s. “VIP will ensure that vendors that identify as diverse have an equitable opportunity to provide non-trade goods and/or services to the Company.”

This offers Southern Glazer’s business units and supplier partners more options for existing opportunities and a more diverse and competitive pool of vendors for new opportunities. The VIP initiative is a collaborative endeavor that stemmed from the Southern Glazer’s internal diversity and inclusion idea competition.

Caesars and New York Mets Announced Partnership

Caesars Entertainment announced a multi-year partnership to make Caesars Sportsbook an Official Sports Betting Partner of the New York Mets. The partnership will launch a variety of VIP experiences and hospitality assets for members of the loyalty program, Caesars Rewards, as well as the opening of Caesars Sportsbook at the Metro Grille.

The new lounge space, on the Exclesior Level at Citi Field, will allow fans to enjoy the Caesars Sportsbook app together.

"New York is a key state for us following the successful launch of our Caesars Sportsbook app in January," said Chris Holdren, Co-President of Caesars Digital.

Caesars Sportsbook is the only app in New York that rewards sports bettors with every bet they place to unlock experiences within the Caesars portfolio of resorts and partnerships.

Chick-fil-A Bottled Sauce Sales Fund Employees’ Higher Education

Chick-fil-A, Inc. will invest $24 million in restaurant employees’ higher education this year, awarding college scholarships to 12,699 team members in 46 states.

Royalties of every bottle of Chick-fil-A's signature sauces sold at select retail stores go towards the Remarkable Futures Scholarship initiative.

Since the launch of Chick-fil-A bottled sauce in 2020, retail sales have contributed over $6.4M to the program. This year, bottled sauce retail sales enabled 2,200 additional scholarships to be awarded.

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