The Kroger Co. and Bed Bath & Beyond Inc. announced the launch of the companies' e-commerce experience, with Bed Bath & Beyond and buybuy Baby selections now available on Kroger.com.
Stuart Aitken, Kroger's Senior Vice President and Chief Merchant & Marketing Office, said, "This collaboration expands our e-commerce selection, enabling our customers to send a new homeowner a beautiful cheese board and the cheese that goes with it. Or they can send new parents a stroller alongside diapers and a Home Chef meal....