Loyalty360 Reads: Advance Auto Parts Collabs with NASCAR for Rewards Program Sweepstakes

Advance Auto Parts Offers Rewards Program Members a Chance To Win NASCAR Race Experience
 
Advance Auto Parts, in partnership with NASCAR, the NTT INDYCAR SERIES, and the Indianapolis Motor Speedway, is offering its Speed Perks loyalty rewards members an exclusive chance to win an unforgettable motorsports experience through its “Do the Double” sweepstakes. The lucky winner and a guest will receive a VIP journey, starting with attending the Indianapolis 500 on May 26, 2024, followed by a trip to witness NASCAR’s Coca-Cola 600, which will be held at the Charlotte Motor Speedway in North Carolina.
 
Doing the double means race car drivers compete in both the Coca-Cola 600 and the Indianapolis 500 on the same day. Only four drivers have completed the challenging endeavor since 1994. Three-time NASCAR Cup Series™ champion Tony Stewart is one of those drivers, and he’s collaborating with Advance on the “Do the Double” initiative.
 
“Historically, doing the double has been a journey reserved for only the world’s most talented and dedicated race car drivers, like Advance brand partner Tony Stewart,” said Junior Word, Advance’s Executive Vice President, U.S. Stores. “Now, one lucky Speed Perks member will have the unique opportunity to ‘get in the driver’s seat’ to experience their own version of the double. Advance is thrilled to work alongside our partners at NASCAR, INDYCAR, and Indianapolis Motor Speedway to give two race fans the memory of a lifetime.”
 
Learn more about the “Do the Double” sweepstakes here:
https://www.aapdothedouble.com/
 
 
Chipotle Celebrates Healthcare Workers During National Nurses Week with Free Burritos and Donations
 
Chipotle Mexican Grill is showing its appreciation during National Nurses Week by awarding 100,000 free burrito e-cards worth $1M collectively. Chipotle has a history of contributing more than $5M in free meals to healthcare professionals. Through May 10, 2024, healthcare workers can participate in the giveaway by entering through a dedicated microsite launched by Chipotle. After National Nurses Week, 100,000 lucky winners will be randomly chosen to receive an email requiring verification of their healthcare employment status through ID.me. The lucky winners will be notified during the week of May 13, 2024.
 
“Healthcare professionals have overcome countless challenges in the past several years, continuing to show up and selflessly serve our communities,” said Chris Brandt, Chief Brand Officer. “We’re proud to continue to support these dedicated individuals and want to express our gratitude with a fresh and convenient meal.”
 
In addition to the giveaway, Chipotle plans to match 10% of proceeds from designated Healthcare Heroes E-Gift Card purchases with donations directed to the American Nurses Foundation. The foundation, associated with the American Nurses Association, focuses on promoting research, education, and well-being among nurses. Chipotle is inviting its patrons to contribute further through its Round-Up for Real Change feature on its app and website. By rounding up their purchases to the nearest dollar, guests can assist in providing additional support for nurses across the United States.
 
Learn more about how you can contribute to the Healthcare Heroes E-Gift Card initiative here:
https://www.chipotle.com/nurses-gift
 
 
Northeast Grocery’s Tops Friendly Markets Partners with Birdzi to Enhance Customer Experience
 
Northeast Grocery Inc. (NGI), the parent company of Tops Friendly Markets, has chosen Birdzi’s analytics and personalization platform to enhance shopper connections across 148 Tops locations in New York, Vermont, and Pennsylvania. Birdzi’s AI-driven personalization offers individualized email communications and tailored promotional offers for each shopper. Grocers that have previously leveraged Birdzi have seen a 30% increase in basket sizes, double the customer store visits, and 2.5 times an increase in customer retention.
 
“Birdzi believes customers are at the heart of the grocery business, and we have tremendous respect for the way Tops has immersed itself into the local community and established a loyal following,” said Shekar Raman, CEO and Co-founder, Birdzi. “As more grocers move towards data-centric personalization, we’re proud to help regional grocers like Tops and others harness the benefits of smart, personalized engagement.”
 
Northeast Shared Services (NSS), NGI’s shared services group, selected Birdzi for its comprehensive capabilities and innovative approach to engagement and customer intelligence. The implementation will include Birdzi’s VISPER solution, enabling Tops to leverage its extensive store catalog and customer insights for unique offers and discounts to Northeast Grocer’s shoppers.
 
Learn more about Birdzi’s VISPER solution here:
https://birdzi.com/platform/personalization/
 
 
Read More on Trends, Updates, and Industry Leaders  
 
 
Original Article Links:
 
Advance Auto Parts Offers Race Fans Once-in-a-Lifetime Trip to Attend Indianapolis 500, Coca-Cola 600
 
Chipotle to Give 100,000 Healthcare Workers Free Burritos
 
Northeast Grocery, Inc. Selects Birdzi to Enhance Shopper Communications and Personalization for Tops Friendly Markets

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