Loyalty360 Reads: AARP Launches New Benefits For Members, Bilt Rewards Adds Hotel Pricing Awards to Enhanced App Experience, and Cracker Barrel to Debut First Loyalty Program

AARP Announces New Benefits This Fall 

AARP has partnered with several providers to give AARP members more benefits and discounts this fall. These new additions include savings from ADT™ Home Security, Hero© Smart Pill Dispenser, Holland America Line, Preferred Hotels & Resorts, and RushMyPassport. 

"We regularly are on the look-out to identify new benefits to bring online for AARP members that touch on categories that are important to their needs and lifestyles," says John Larew, AARP Services President and CEO "We know that AARP members love to travel, they care about their health, and they take care of their homes. We are pleased to add to our suite of member benefits some great offerings that speak to the things that members care most about." 

  • ADT – AARP members can enjoy a 5% discount on monthly home security monitoring, encompassing a range of smart home security features such as security cameras, connected smoke and CO detectors, and other advanced security technologies. 

  • Hero© Smart Pill Dispenser – AARP members are entitled to an 8% discount and a waived initiation fee when signing up for Hero, the revolutionary medication management service featuring a smart pill dispenser and a connected mobile app. With Hero, you can effortlessly set your medication schedule, load up to a 90-day supply of ten different medications, and receive timely alerts from the smart dispenser. 

  • Holland America Line – AARP members can receive up to $200 in onboard credit per stateroom, depending on their chosen cruise and stateroom. Holland America Line offers over 500 cruise options annually, spanning all seven continents, including enchanting voyages in Alaska, the Caribbean, Mexico, and Europe. 

  • Preferred Hotels & Resorts – AARP members will be elevated to the I Prefer Explorer tier status and earn 2,500 I Prefer bonus points upon booking and completing their initial stay at a Preferred Hotels and Resorts property. These bonus points can be redeemed towards future stays, and members will also enjoy a 20% bonus on earned points, complimentary Wi-Fi, a thoughtful welcome amenity, and room upgrades (subject to availability) during every stay. 

  • RushMyPassport – Exclusive to AARP members, RushMyPassport offers convenient U.S. Passport Renewal Bundles and expedited application processing. These comprehensive bundles encompass a user-friendly online application experience, government fees, shipping costs, document pre-check services, and personalized concierge-level support. 


Bilt Rewards, Awayz to Add Hotel Award Pricing and Availability to Its App 

The Bilt Mastercard®, a highly popular no-annual-fee credit card in today's market, has enhanced its benefits and rewards program to provide greater satisfaction to cardholders. The Bilt Rewards program operates similarly to renowned rewards programs such as Chase Ultimate Rewards and American Express Membership Rewards. Under this program, cardholders have the option to redeem their points through Bilt's travel portal at a fixed rate of 1.25 cents per point. Furthermore, card users can amplify the value of their points by transferring them to any of the program's 14 transfer partners, comprising 12 airlines and two hotels. 

Bilt Rewards members can also enjoy savings when booking through the World of Hyatt and IHG One Rewards programs. Once a rewards member identifies a suitable hotel for their upcoming trip, they can effortlessly transfer the required points to the partner program for seamless booking. This entire process can be conveniently managed through the user-friendly Bilt app, which also features the "Awayz" tool within the 'Travel tab' for simplified hotel selection. With this tool, users can search for award nights based on geographic location or specific hotel names. This versatility empowers cardholders to discover more opportunities for cost-effective stays at hotels and access other amenities that enhance their overall experience. 


Cracker Barrel to Launch New Loyalty Program 

Cracker Barrel is planning to launch its first loyalty program by the end of September. The move was made to improve restaurant traffic and to reward loyal fans of the country-style restaurant. The loyalty program is based on Cracker Barrel’s peg game, and participants will earn “pegs” for each dollar they spend in both the restaurants and the retail shops. 

“We know technology is important to a lot of our consumers,” Masino said. “But even if you're not super into technology, we're allowing you to earn points outside of the app, which is really distinctive in the industry. And we'll allow everybody to participate and let everybody know that we value them and that we value their visits with us.” 

Gamification and partnerships will drive the rewards program, where consumers can earn more pegs on the app when they interact with surprise-and-delight events to save on menu favorites and in-restaurant shop items.  

“We'll be partnering with Dolly Parton in late October to highlight the program,” current Cracker Barrel CEO Sandra Cochran added, “and to promote Dolly's highly anticipated collaborative album, ‘Rock Star,’ which will be available in our stores.” 

The popular restaurant chain’s loyalty program will grow and develop into Q4 of this year with new rewards and benefits coming for Cracker Barrel loyalty members.  

Read More on Trends, Updates, and Industry Leaders  

Original Article Links:  

New Benefits Activated This Fall for AARP Members (prnewswire.com) 

Bilt Rewards adds live hotel award availability and pricing to its app | CNN Underscored 

Cracker Barrel to debut first loyalty program as tool to boost traffic (nrn.com) 

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