Loyalty360 met with Emily Merkle, Senior Vice President, Analytics and Data Science at Phaedon, formerly known as ICF Next, to discuss the essential characteristics of successful loyalty programs, enhancing the customer experience, and harnessing data to drive loyalty. Phaedon fuses analytics with strategy to help brands personalize and enrich the customer journey.
Can you tell us about your role at Phaedon and what makes the company unique?
Merkle: I lead the Analytics and Data Science Team at Phaedon. The name might....