Loyalty360 Daily Reads: Bank of America Expands Cash Back Rewards, Target and Starbucks Now Offer Curbside Pick Up on Starbucks Orders, Kohl’s Donates $6 Million to Help NAMI Fight Mental Illness

Bank of America Enhances Benefits for its Customized Cash Rewards Credit Card 

Bank of America has announced that its Customized Cash Rewards credit card now offers more cash back in a category of their choice. Customized Cash Rewards members have been able to earn 3% cash back on popular categories like gas and online shopping. 

Now, cardholders can earn 3% cash back at electric vehicle charging stations as a part of the expansion to the gas category. Shoppers can also earn 3% cash back on cable, streaming, internet and phone plans within the online shopping category. 

“We are constantly looking for ways to enhance our products to align with our clients’ needs and have observed growing demand for electric vehicle charging and streaming services,” said Jason Gaughan, Head of Consumer Credit Card Products at Bank of America. "We're thrilled to introduce these new additions to our Customized Cash Rewards product and to offer our clients more ways to maximize rewards based on their own personal spending habits.” 

Because of an increased growth in electric vehicle charging transactions, Bank of America decided to reward cardholders with more rewards. Bank of America also found 65% of active Customized Cash Rewards cardholders have paid for cable, internet, streaming and phone plans in the past year, leading to the bank to offer more cash back on those recurring payments to save on other expenditures and experiences.  

Customized Cash Rewards Features - With these recent updates, the Customized Cash Rewards card continues to stand out as a highly versatile option for everyday shopping. Cardholders can earn 3% cash back in their choice of the following categories: 

  • Gas & EV Charging Stations 

  • Online Shopping, Cable, Streaming, Internet & Phone Plans 

  • Dining 

  • Travel 

  • Drug Stores & Pharmacies 

  • Home Improvement & Furnishings 

Customized Cash Rewards cardholders also earn 2% cash back at grocery stores and wholesale clubs (on the first $2,500 in combined purchases in the choice category and at grocery stores and wholesale clubs each quarter), and unlimited 1% cash back on all other purchases. The 3% category can be switched from one of the said categories once per month, providing flexibility for shoppers.  


Target Moves to Attract Younger Coffee Drinkers with Curbside Pickup 

Target has announced a nationwide rollout of free curbside delivery of Starbucks orders. Target customers can place a pickup or curbside order for items in stock at their local Target store and now can place a curbside pickup order from the in-store Starbucks location. Target and Starbucks decided to open this option to better support both businesses while also creating greater appeal amongst younger shoppers who are comfortable with mobile and online shopping. Listening to customer feedback, Target saw that the most requested feature shoppers wanted implemented was the ability to add a Starbucks product to their pickup order.  

“More than half our U.S. customer base is Gen Z and Millennials reflecting relevancy and brand love across generational cohorts, trends we see with diverse customer cohorts as well,” said Sara Trilling, Executive Vice President and President of Starbucks North America in the company’s fourth-quarter earnings call last year. 


Kohl's Donates $6 Million to the National Alliance on Mental Illness to Increase Mental Health Services and Resources Across the Country 

Kohl’s announced that it has made a $6 million donation to the National Alliance on Mental Illness (NAMI) to help expand mental health support groups, programming, and resources for individuals across the country, with a concerted focus on reaching BIPOC communities.  

Kohl’s and NAMI have been partners in positively serving their communities for years. This announcement has reaffirmed these organizations’ commitment to improving overall family health and wellness. 

“We are proud to continue our partnership with NAMI and support the incredible work they are doing to provide crucial mental health resources to communities nationwide,” said Christie Raymond, Kohl’s chief marketing officer. “Family health and wellness is the cornerstone of Kohl’s philanthropic work, and increasing mental health awareness and support is a big focus for our organization. The need for mental health services is greater than ever, and we are honored to play a role in helping NAMI further expand their programming and make it more accessible for all.” 

“Every year, millions of Americans are impacted by mental health conditions but often face tremendous barriers to get the help they or a loved one need,” said Daniel H. Gillison Jr., NAMI chief executive officer. “Through our partnership with Kohl’s, we can better meet individuals and families of all backgrounds wherever they are on their mental health journeys and provide them with accessible support. We are grateful to be partnering with Kohl’s and appreciate their continued investment in NAMI’s work.” 

Funding for NAMI’s national partnership grant is made possible through the Kohl’s Cares® merchandise program, which has raised more than $415 million to fund community initiatives nationwide. Since its inception more than 20 years ago, 100% of the net profit from the sale of Kohl’s Cares books and plush toys has been given to nonprofits that support the health and wellness of families. To learn more, please visit Corporate.Kohls.com

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