At Loyalty360, we believe that marketers should focus their efforts on driving customer, channel, and brand loyalty. Customer loyalty is finally being recognized as a powerful marketing tool, but gaining it still presents a major challenge for many organizations.
Over the next three months, Loyalty360 will release a series of reports based upon qualitative research on issues surrounding customer loyalty. The first report, “The Ever-Changing State of the Modern Customer: How Customers Are Changing and How Marketers Should....