Trust is top of mind for consumers these days. Due to the Facebook data breach that occurred last year, which enabled Cambridge Analytica to access information on 87 million Facebook users without their consent, fewer consumers are willing to share their data with brands. On top of this, data privacy regulations, already enacted in the EU and in California, pose a major concern for companies.
Joelle Kaufman, CMO of Dynamic Signal, a leader in Employee Communication and Engagement Platforms, weighs in on the issue.
“This should....