How do brands like Macy’s, Apple, and Ritz-Carlton use the power of their employees to transform the customer experience into the “brand in action”? It’s easier said than done.

Implementation requires companies to deliver differentiated experiences for each customer interaction. By providing this sort of personalization, companies can create long-term emotional connections that foster meaningful loyalty.

On Oct. 21 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “Six Best Practices to Translate your Customer Experience Vision into Powerful Front-line Behaviors,” which will be presented by Bond Brand Loyalty.

In addition to highlighting Bond’s unique approach of engaging a professional butler and hospitality trainer, this webinar will discuss ways that companies can drive focus and shared identity through a Customer Experience vision, inspire behavior change by breaking the mold, and create customer empathy through context.

What’s more, it will discuss harnessing the power of coaching, mastering skills with hands-on interactivity, and driving long-term behavior change through sustainment.

Featured speakers for the webinar will be: Kelly Taggart, Director, Customer Experience, Bond Brand Loyalty; Catherine Hayos, Senior Coach, Bond Brand Loyalty; and Charles P. MacPherson, President, Charles MacPherson Associates Inc. 

“Companies that focus as much on their employees as they do their customers tend to stand out in a crowded marketplace,” shared Erin Raese, President and COO of Loyalty360 – The Loyalty Marketer’s Association. “This webinar will succinctly demonstrate how marketers can leverage a powerful Customer Experience vision and connect it to brand loyalty.”

Marketers are invited to join Loyalty360, Bond Brand Loyalty, and Charles MacPherson Associates Inc. on Oct. 21, 2014, at 1 p.m. EDT to learn more about translating a Customer Experience vision into powerful customer behaviors. For more information, please visit:

About Loyalty360

Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit

About Bond Brand Loyalty

Bond Brand Loyalty, formerly Maritz Loyalty Marketing, has been practicing brand loyalty for over 100 years for the world’s most beloved brands. We believe that the world can be a more loyal place – a world more rewarding for customers, richer and more resilient for brands, and extremely profitable for the underlying businesses those brands represent. We build measurable, authentic and long-lasting relationships between our clients’ brands and their customers through a complete combination of services, including loyalty design, customer experience solutions, market research, insights and analytics, live events, experiential marketing, and powerful loyalty technology platforms centered around a signature human science approach to brand loyalty.

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