Loyalty Reads: Pacsun Partners with Los Angeles Rams on School Attendance Initiative, Vantage Launches Loyalty Program, and More

Pacsun Partners with Los Angeles Rams on School Attendance Initiative 

Pacsun partnered with the Los Angeles Rams NFL team on a program to combat chronic absenteeism in Los Angeles public schools. Through the partnership, the two brands will donate clothing and award local students with an exclusive shopping experience. 

The program — named “Geared for Greatness” — is designed to support the LA unified school district’s ongoing efforts to reduce school absences and being present to learn. Pacsun donated clothing to 18 schools in the district, while Rams cheerleaders and mascot Rampage hosted a shopping experience for George Washington Carver Middle School and Florence Griffith Joyner Elementary students. 


Vantage Launches Loyalty Program 

Multi-asset broker Vantage launched a loyalty program that allows its clients to earn rewards through trading with the company. The new program aligns with the company’s customer-centric focus and is accessible to new and existing account holders. 

The points-based program allows members to receive points for the total notional volume of their closed trades and by performing specific account activities. Points can be redeemed for rewards like cash redemption, loss protection vouchers, profit booster vouchers, and more. 

Radisson Hotel Group Uses Campaign to Promote Rewards Loyalty Program 

Radisson Hotel Group introduced its latest campaign — “Skip to Rewards.” The campaign highlights the brand’s loyalty program by using the familiar “skip ad” button to show how members can quickly access the range of benefits the program offers. 

The campaign follows a recent study showing only 22% of guests believe loyalty program offers are relevant to their needs. The goal of the campaign is to show the Radisson Rewards loyalty program’s exclusive and relevant benefits. 

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