Loyalty Reads: Operation Chill Returns to 7-Eleven for 28th Consecutive Year, Bacardi Enters Web3 with Snap AR Lens and NFTs, and More

Operation Chill Returns to 7-Eleven® for 28th Consecutive Year 

For the 28th consecutive year, 7-Eleven® will run its Operation Chill® community outreach program. The program helps law enforcement officers create positive connections by giving kids coupons for doing good deeds or exhibiting positive behavior. 

Coupons can be redeemed for a free small Slurpee® at 7-Eleven®, Speedway®, or Stripes® locations. This is the first year Speedway will participate in Operation Chill®. For the program, 7-Eleven will issue nearly 500,000 coupons to 1,300+ law enforcement agencies. 


BACARDÍ® Expands Web3 Offerings with Snap AR Lens and NFT Campaign 

BACARDÍ® Rum will expand its web3 offerings during its “Do What Moves You” campaign for summer 2023. Through the campaign, the rum brand will host a pop-up speakeasy experience with the streetwear brand Stadium Goods. Event attendees will be gifted the Dancing Shoes NFT, an exclusive digital wearable created by Jeff Staple. 

Additionally, BACARDÍ® will launch a Do What Moves You Snap AR lens. The augmented reality filter allows users to interact with a specially-commissioned music track on Spotify that adapts their movements into a unique rhythm. 

Peloton Revamps Brand and Membership Tiers 

At-home exercise company Peloton launched a brand refresh including new membership tiers, in-app content, and an overhauled brand identity. For the first time, the company will offer a free membership tier. 

The brand refresh follows several years of struggling revenue, most recently showing a 22% drop YoY. The new brand identity and features will launch in the brand’s five global markets, with creative campaigns in the U.S. and Canada. 


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